Skip to main content
Image may contain: Cosmetics, and Face MakeupJoin Allure Beauty Box + receive 2 FREE gifts from Laura Mercier & Sisley Paris in your October box ($220+ total value)! JOIN NOW
THE BUSINESS OF BEAUTY

In 2020, Eye Shadow Sales Are Soaring

Sales of lipstick are on the decline. Eye makeup, however...

Shopping Guide

62 Products Our Allure Editors' Are Adding to Cart Right Now 

For our special November issue, we asked: What if our magazine was a literal shopping list?

GAMING & GORGEOUS

What's the Deal With All the Beauty Brands Doing Video Game Collaborations?

Launching products on 'Animal Crossing' and 'The Sims' has become a new normal.

Survivor's Guide

Snapshots of Survivors

Six stories from breast cancer survivors on pain, perseverance, and strength.

IT'S NOT TV

How Lovecraft Country Got '50s Beauty So Right

Plus, we finally know the exact red lipstick Leti wears.

Allure Podcast

The Science of Beauty: The Complete Guide to Treating Hyperpigmentation

Your comprehensive handbook for all things hyperpigmentation — like dark spots and melasma — from treatment options to prevention techniques.

C'est La Vie

Ciaté London Just Dropped a Muppets Makeup Collection

It has “Who? Moi?” written all over it.

Latest News

get glowing

Bobbi Brown Makes Her Triumphant Return to Makeup With Jones Road

The legendary makeup artist tells Allure all about her new venture.

Colourpop Is Launching a Baby Yoda Eye Shadow Palette, and Try It, You Must

May the force be with you and your cut crease.

STARRY, STARRY SCALP

Halsey Got Star Emojis Tattooed on Her Head

And it actually looks really cute.

SEND NUDES

Huda Beauty’s Naughty Nude Palette Includes a Brand-New Eye Shadow Formula

Huda Kattan spent two years on the formulation for her second nude palette. I got to try it before anyone else. 

SOOTHE THE BURN

The Best Ways to Soothe (and Prevent) Razor Burn

Experts say the irritation, bumps, and redness are all avoidable.

Michelle Pfeiffer Wants Your Whole Life to Smell Like Henry Rose

We talked to Pfeiffer to find out more about how her luxe body-care and home collection came to be.

ACNE ACCEPTANCE

Lili Reinhart Shared the Most Relatable Photo of Herself Wearing Acne Stickers

The star's adorable floral acne patches are by vegan skin-care brand, Squish Beauty. 

HAIR MAKEOVER

Cardi B Just Debuted Bangs With Her Latest Hair Look

The singer paired her fresh fringe with a cool updo. 

NO FILTER NO PROBLEM

Kylie Jenner Shared an Unfiltered Selfie While Wearing Makeup From Her New Leopard-Themed Collection

Without a filter, you can really see how the colors show up on the makeup mogul in real life. 

HALLOWEEN HAIR

A Mom Recreated Cardi B's Iconic Heart-Shaped Pigtails on Her 7-Year-Old Daughter

It looks exactly the same as the singer's famous wig. 

CELEBRITY HAIR

Tracee Ellis Ross Opened Up About Her Hair Journey and What It's Like to Be Going Gray

"I've always said that my journey to self-acceptance can be chronicled through my journey with my hair."

BIRTHDAY BEAUTY

Kim Kardashian Wore a Classic French Manicure to Her 40th Birthday Bash

The beauty mogul looked stunning on her big day. 

HIGH BROW

I Swapped My Brow Pomade for Regular Hair Gel and I'm Never Going Back

As it turns out, trading in an elaborate multistep routine for a three-second regimen was just what my brows needed.

NO PAIN HERE

How to Make Tweezing Your Eyebrows Less Painful

Plucking your brows is always going to suck a little, but taking these five steps can help prevent tweezer-induced tears. 

ADD TO CART

The Best Sales on Beauty Products This Week

Some weekly sales to make you feel better about your beauty budget.

BAD HAIR

In 'Bad Hair,' A Nasty Weave Makes the Creepiest Horror Villain 

The film's star, Elle Lorraine, shares the hardest parts of making a movie where a hairdo is the bad guy. 

NATURAL HAIR 101

How to Ace Your Wash Day

Plus why co-wash might not always be the best cleansing product for kinky, curly hair.

THE ACCIDENTAL MAGNATE

8 Beauty Products Makeup Artist Charlotte Tilbury Can't Live Without 

Including the high-tech skin-care mask she loves for her face and neck. 

Party Time

Allure’s Best of Beauty Virtual Celebration Was Exactly What We Needed Right Now

Actress Taraji P. Henson, hairstylist Lacy Redway, makeup artist Hung Vanngo, and more shared product recommendations, tips, and laughs with beauty lovers around the globe.

Allure Podcast

The Science of Beauty: The Complete Guide to Treating Hyperpigmentation

Your comprehensive handbook for all things hyperpigmentation — like dark spots and melasma — from treatment options to prevention techniques.

Supermodel Skin

Gisele Bündchen's Skin-Care Routine Is Shockingly Simple

The famed Brazilian supermodel tells Allure she washes her face using only water.

The Sink Edit

How The Home Edit Makes Hand-Washing Products Look So Cool

Meet Rume, the new personal-care line of cute hygiene products for your hands.

Betsey Beauty

Betsey Johnson Launched a Makeup Line at Walmart, and Everything Is $10

Luv Betsey is as colorful and sparkly as the designer herself.

Glow-M-G

Your Complete Guide to Black Light Tattoos 

The risks and rewards of glow-in-the-dark body art.

NEW LAUNCHES

Huda Beauty's New Foundation Stick Makes My Face Look Filtered

The new #FauxFilter format is a formula that even full-coverage foundation haters like me can get on board with.

Twinkling tools

Artis Covered Its Makeup Brushes in Swarovski Crystals for the Holidays

The price is still steep, but at least it's way less than last year's $25,000 diamond-encrusted tool.

essential oils 101

How to Use Essential Oils Safely in Your Beauty Routine

Let's clear up some of the confusion surrounding these powerful plant extracts.

How You Like That

Lisa of Blackpink Just Made MAC History as the Brand’s First K-Pop Star

Her signature look just got a major endorsement. 

C'est La Vie

Ciaté London Just Dropped a Muppets Makeup Collection

It has “Who? Moi?” written all over it.

FUTURE OF BEAUTY

How Perfumers Are Using Artificial Intelligence to Make Fragrance

Consider this the future of perfume as we know it.

PRODUCT UPDATE

Rodan + Fields Gave Its First Skin-Care Range a Makeover

Introducing the new-and-improved Redefine collection.

C'EST NEW

Liza Koshy Launches Skin-Care and Makeup Collection With C'est Moi

We have the exclusive details on the star's colorful collaboration.

PRODUCT REVIEW

Tatcha's Kissu Mask Leaves My Lips Plump and Shiny for Hours 

It's quickly become my new favorite lip treatment. 

NAIL INSPO

Kylie Jenner's New "October Claws" Are the Perfect Wine-Colored Shade for Fall

This manicure couldn't be easier to recreate at home.

BEAUTY BREAKDOWN

Hailey Bieber Attended SNL With Long Wavy Hair and Emerald Green Nails

The supermodel showed up in style to support her husband and the show's musical guest, Justin Bieber. 

BEAUTY BREAKDOWN

Every Product Used to Create Issa Rae's Radiant Saturday Night Live Makeup Look

The star's makeup artist Joanna Simkin shared all the details. 

NAIL INSPO

Ariana Grande Debuted a Lavender French Manicure While Teasing Her Unreleased Album 

This is almost too much excitement to handle.