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PROTECT(HER)

Michaela Angela Davis on the Power of Protective Hairstyles

It is in the hair where much of the "Black girl magic" you hear about is stored.

BLACK FRIDAY MADNESS

The Best Beauty Sales to Shop This Week 

Sales are starting well before Black Friday — and going past Cyber Monday — this year.

SNIFF SNIFF

The Weird World of Olfactory Training

Some COVID-19 patients are turning to this niche practice to combat one of the disease's long-term effects: the loss of smell.

NAIL INSPIRATION

How Pro Manicurists Match Their Nail Art to Their Face Masks

These brilliant artists' color-coordinated nail-art ideas will help you stand out while staying safe this year.

BEAUTY TALK

Aesthetic Trauma: How Beauty Standards Are Passed Between Generations

Sometimes, those we love can be the causes of our biggest insecurities.

GIFT GUIDE

26 Useful Gifts to Give Practical People for the Holidays

The best kind of present is a present they'll actually use.

REVIEW TIME

The Tinted Brow Cream That's Saving My Sparse Arches Right Now

With just a few swipes of the stuff, my brows look full and fluffy again.

Latest News

K-Pop Star Signs

The Boyz Reveal How Closely They Align With Their Star Signs 

The rising K-pop group breaks down each member's defining traits in an exclusive Allure interview. 

Jane Says

Jane Fonda Shares the Makeup Routine That Goes Into Her "Activism Face"

And why she thinks 1980s Jane would think 2020 Jane is "a wuss." (We beg to differ.)

Deals That Blow You Away

Every Single Harry Josh Pro Hair Tool Is on Sale Right Now

Hurry, it won’t last long.

Etsy Bets

The Best Etsy Sales You Simply Must Shop This Small Business Saturday

Here's how to put your dollars somewhere they can really pack a punch.

PAIRED UP

How Your Attachment Style Affects Your Relationships

People with secure attachment styles tend to have healthier relationships, but changing yours is possible.

WHAT A STEAL

This Editor-Favorite Cleansing Device Is on Major Sale for Black Friday

The Foreo Luna Mini 2 will deeply cleanse your skin like no other facial device ever did.

BEST BLANKETS

These Weighted Blankets Make Great Gifts — and They're on Sale For Black Friday

Whether it's to reduce anxiety or just cozy up on a chilly winter night, the weighted blanket will be beloved by any giftee.

THE ULTIMATE ULTA SALE

The 23 Most Exciting Deals From Ulta Beauty's Big Black Friday Sale

Now's your chance to try some of this year's Allure Best of Beauty award-winners at a big discount.

DEALS AND STEALS

The Best Black Friday Deals Under $25 Right Now

You'll make out like a bandit this year.

BLACK FRIDAY

7 Black Friday Deals on Air Purifiers to Freshen Up Your Space

If we're forced to stay indoors, then breathe easy with one of these room-freshening air purifiers.

DRAW THE LINE

Stila's Newest Liquid Liner Is Our New Supreme

It's everything you could possibly need in a formula.

BLACK FRIDAY

10 Black Friday Deals on Loungewear That You Don't Want to Sleep On

Though you'll certainly want to sleep in them. (See what we did there?)

DEALS DEALS DEALS

Sephora's Black Friday Sale Is Even Better Than Last Year

These are the deals you need to shop, all hand-picked by Allure's beauty editors.

Add to Cart

The Revlon Hair-Dryer & Volumizer Is Only $40 for Black Friday

The affordable tool that dries your hair, boosts volume, and leaves your strands super shiny is $20 off today. 

WHITE TEETH

Black Friday Is the Best Time to Buy an Electric Toothbrush

Scores up to 25 percent off brands like Oral-B and Philips Sonicare.

Skin-Care Savings

Here Are the Best Skin-Care Deals for Black Friday

Brands like La Mer and Kiehl's are not playing around with their sales this year. You'll be able to restock and revamp your entire medicine cabinet with these steep discounts.

GLOSSY

Glossier's Only Sale of the Year Is Happening for Black Friday

Glossier rarely offers discounts, so it's a very big deal when it happens. This Black Friday, it's not just faves like Boy Brow and Balm Dot Calm that are going on sale — the brand's entire range is included in the shopping event.

COMFY AT HOME

Why Black Friday Is the Best Time to Buy a New Mattress

Get your best sleep ever with these huge Black Friday deals on mattresses — and you can replace your sheets, pillows, and comforter at the same time.

NAIL INSPO

21 Pretty Winter Nail Art Ideas You Can Definitely Do Yourself

Seasonal inspiration for your next at-home mani. 

SCENT SAVINGS

Black Friday Is The Best Time to Buy An Essential Oil Diffuser

Add some aromatherapy to your days at home with these essential oil diffusers that bring all the good scents to your space.

SHOP WITH US

14 Things Allure Editors Are Spending Our Money on For Black Friday

We're stocking up on skin care, comfy clothing, and Insta-worthy cooking pans for the long winter ahead.

BLACK FRIDAY

Now's The Time to Buy a Quality Hair-Dryer Without Feeling Bad About The Price Tag

If perfecting an at-home blowout is on your 2021 goals list, get yourself a top-shelf tool to help make your blow-dry dreams a reality.

LUXURY BEAUTY

Violet Grey Slashed the Prices of These Luxury Beauty Brands for Black Friday

La Mer, Olaplex, and a T3 flat iron are all up for grabs during the four-day sale.

BLACK FRIDAY BEAUTY

Fenty Beauty's Huge Black Friday Sale Is Here

Don't miss one of the best makeup sales of the year.

BLACK FRIDAY

The Amazon Black Friday Beauty Deals You Actually Need to Know

Is there anything better than one-stop holiday shopping with two-day shipping?

CYBER MONDAY

Dermstore's Massive Black Friday Sale Has Deals on More Than 200 Brands

Get your wallet ready — Harry Josh's beloved hair tools and the lash serum Meghan Markle made famous are included in the four-day event.

Glowy Skin Deals

Tatcha's Black Friday Deals Are Too Good to Pass Up

Tatcha sales are rare, so take advantage of the J-beauty brand's steep discounts.

DEALS ON DEALS

All the Best Beauty Essentials to Stock Up on This Black Friday

These beauty steals are waiting for a spot in your virtual cart. Don't miss deals from Laura Geller, a Touchland hand sanitizer, and an Olay x Orolay collaboration.

Giftable Deals

These Deals on Beauty Gift Sets Make Holiday Shopping a Breeze

Save big on Fenty, Dermstore, Murad, and many more covetable brands.

Derm Knows Best

Level Up Your Skin-Care Routine With These Dermatologist Favorites

When else but Black Friday can you save on SkinMedica and Revision products? *adds to cart*

AROUND THE WORLD

My Heritage Helped Make My Beauty Brand a Success

Deepica Mutyala of Live Tinted, Nigella Miller of Afra, Camila Coelho of Elaluz, and Sharon Chuter of Uoma Beauty share how their diverse backgrounds helped them to create wildly successful businesses.

bye-bye, breakouts

How to Treat Cystic Acne, According to Dermatologists

Consider this your comprehensive guide to treating and preventing under-the-surface cystic breakouts.

Easy-Peasy Pedicure

Press-On Toenails Are My Weird Secret for a Cute, Quick Pedicure

Don’t scoff — these are a godsend for anyone with short or stained natural nails.

LENDING A HAND

Why Are Hand Tattoos So Hard to Heal? Here's How Artists Handle Aftercare

We asked artists to share their tried-and-true aftercare tips that keep tattoos looking fresh for years to come.

THE BUSINESS OF BEAUTY

3 Allure Editors Tried Pharrell's Humanrace Skin-Care Line

Here are their honest reviews.

Allure Podcast

The Science of Beauty: How to Use the 7 Types of Shampoo

On this episode, we’re exploring the often-misunderstood world of shampoo — and teaching you exactly how to get the most out of yours.

Chop Chop

Jennifer Lopez Got a Wet-Look Lob for the American Music Awards

Here’s how Chris Appleton styled the new shoulder-skimming cut.

a hairy situation

Nicki Minaj's Fans Are Begging Her Not to Perm Her Natural Hair

The rapper revealed the state of her natural texture and it's so pretty, fans are pleading with her to embrace it.

INCLUSIVITY

The Only Plus-Size Period Underwear I Actually Enjoy Wearing

After trying to squeeze into other brands' largest sizes, I finally found one with a truly inclusive range.

ABORTION FOR ALL

Why I Didn’t Tell My Doctor I’m a Trans Man Before My Abortion

Three trans men and nonbinary people talk to writer Kam Burns about their abortion experiences and the importance of inclusive health care.

REVIEW TIME

The Tinted Brow Cream That's Saving My Sparse Arches Right Now

With just a few swipes of the stuff, my brows look full and fluffy again. 

Y'ALL MEANS ALL

Inside Austin's Cute Nail Studio, Where Black Lives Matter and Gender Norms Don't

How a pair of marriedpreneurs foster a safe space for those seeking unapologetically "queer as fuck" beauty.

Pretty Perks

Maybelline New York Is Launching a Loyalty Program

Now you can get rewards for buying the makeup you were already going to buy.