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BEST OF BEAUTY

See the Winners of the 2020 Allure Best of Beauty Awards

Yes, this year has had its lows. But now it’s time to focus on some incredible highs. These are the 353 mascaras, serums, tools, and more that rose above the rest, after many (so many) months of Allure editor testing.

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Party Time

Allure’s Best of Beauty Virtual Celebration Was Exactly What We Needed Right Now

Actress Taraji P. Henson, hairstylist Lacy Redway, makeup artist Hung Vanngo, and more shared product recommendations, tips, and laughs with beauty lovers around the globe.

BEST OF BEAUTY 2020

YSL Tatouage Couture Velvet Cream Liquid Lipstick

The color payoff is chef’s kiss.

Best of Beauty

The Drugstore Dry Shampoo That Gave My ‘Fro a Boost of Volume

Just a little of this 2019 Best of Beauty winner did the trick.

Best of Beauty 2019

This Exfoliating Scalp Scrub Is a Game-Changer for Sensitive Scalps

It buffs away dead skin and build-up AND soothes at the same time.

Best of Beauty 2019

Farmacy Freshen Up All-Natural Deodorant Stick

An all-natural deodorant that fights sweat without irritation.

Best of Beauty 2019

Every Step of Allure's Best of Beauty Testing Process Explained

In case you’ve ever seen that little red seal and thought, What does this mean, anyway? To us, it means eight months, thousands of products, several dozen testers, a whole lot of wet wipes, and an immense sense of pride (and relief) come September.

Best of Beauty 2019

Presenting the Winners of Allure's Best of Beauty Awards for 2019

See all 306 of the year's most amazing products and brands in every category.

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HAIR FAVORITE

Olaplex's No. 7 Bonding Oil Makes My Dry, Brittle Hair Look and Feel So Much Healthier 

It makes a world of difference. 

REVIEW TIME

The Em Cosmetics Daydream Cushion Was My Favorite Foundation Launch of 2020

This weightless base feels like nothing on the skin — and it contains SPF 50. 

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VOTE NOW

Vote for Your Favorite Beauty Products in Our 2021 Readers' Choice Awards

Calling all opinionated beauty fans: Take our survey and pick the winners that deserve an award!

PORES? WHERE?

I Tried the New L'Oréal Paris Infallible Powder Foundation That Went Viral on TikTok

After being sold out literally everywhere, I decided to give the $12 powder foundation a try — and let's just say, I was impressed.

ADD TO CART

The Best Sales on Beauty Products This Week

Some weekly sales to make you feel better about your beauty budget.

30TH ANNIVERSARY

Allure Editors' 30 Favorite Beauty Products of All Time

These award winners have earned permanent spots in pros' kits and transformed our beauty routines over the last 30 years.

FAN FAVORITES

Paula's Choice Skin Care Is Now Sold at Sephora

Shop 27 of the brand's best products, including its all-star exfoliants.

ALLURE 30

Michelle Phan on Influence (and How to Use It)

The original vlogger has been envisioning the future of the beauty industry for decades. So we asked her: What’s next?

Light it Up Like Vitamin C

This New Spot Treatment Melts Away My Acne Scars

Leave it to Peach & Lily to develop the least irritating vitamin C product I’ve ever tried.

Dew as Danessa Does

You Can Finally Shop Danessa Myricks Beauty at Sephora

Including 30 shades of Colorfix.

30TH ANNIVERSARY

How MAC Viva Glam Pioneered the Concept of Beauty Collabs

And raised over half a billion dollars for those living with HIV/AIDS.

ALLURE'S 30TH

Veronica Webb on the Revlon Ad That Changed It All

The model's legacy, in her own words.

30TH ANNIVERSARY

Linda Wells: We Are Living in the Golden Age of Beauty

Allure's founding editor explores the personal side of the age-old struggle to see and be seen and, after decades of reporting, finds cause for celebration.

Tiger Queen Things

Kulfi Beauty's Long-Awaited Kajal Liners Are a Celebration of South Asian Culture

Founder Priyanka Ganjoo shared details on the five beautiful opaque shades.

The Couple That Colors Together

Ryan Reynolds Coloring Blake Lively's Hair Is What True Love Looks Like

Can we book an appointment with him next?

Shake It Up

Miranda Kerr Hopes Her Latest Product Recenters You

This clear quartz-infused cleansing oil is the perfect start and end to your day.

BUDGET BUYS

The $8 Balm Bridgerton Stars Used to Keep Their Lips Soft and Supple During Filming 

The show's makeup artists revealed why the best-selling ointment was their go-to while on set. 

Pull Up

Here's Where to Get Your Favorite Beauty Products via Curbside Pickup 

Some retailers will have your favorite skin-care products, hair care, and makeup, packed and ready in as little as 30 minutes. 

Active Play

I Tried U Beauty Resurfacing Compound and Now I'm One Step Closer to My Glass-Skin Goals

This multitasking active-packed serum launched on a Friday and sold out by Monday. Now I get why. 

Face Time

Madeca Derma Revitalizing Mask

A hydrating sheet mask

ALLURE PODCAST

The Science of Beauty Podcast Is Back with K-Beauty-Themed Episodes

Check out the exclusive trailer for our upcoming three-part series on all things Korean beauty, where we cover hot topics like hydration, skin-care layering, and how face masks actually work. 

REPRESENTATION MATTERS

Tracee Ellis Ross Got a Big, New Job at Ulta

Learn more about the actor's new role and the path the retailer has set to promote diversity.

FOUNDATION OVERLOAD

I Tried the Excessive Foundation Routine That's Trending On TikTok

It was a slimy mess, but the final look made the technique kinda worth it. 

Lightning Deals

Cosrx's New Pimple Patches Are Practically Invisible on My Skin

And they're on sale at Amazon for one day only.

THE MAKING OF

Everything That Went Into Making This $200 Lipstick

The founder of Valdé Beauty walks us through the years-long process of creating her brand's first launch. 

Bedtime Story

L'Occitane Immortelle Overnight Reset Huile-in-Serum 

A nighttime serum that smooths and hydrates

TOOL TALK

Baseblue Mini Airsponge Full Coverage 

This sponge is like a 5-in-1 tool, perfect for makeup lovers who travel.