READERS' CHOICE AWARDS

14 Makeup Product Winners From the 2020 Readers' Choice Awards

The lipsticks, shadows, and liners Allure readers can't get enough of.
'Allure' Readers' Choice Awards 2020 Best Makeup Products Reviews
Photographed by Elliot & Erick 

All year long, Allure editors answer age-old makeup questions for our readers, including "What's your favorite mascara?" and "What's the best foundation for mature skin?" and "Which red lipstick should become my new signature shade?" Sometimes we share the products we love and believe you should use in our reviews; other times it's robust roundups with recommendations from pros. Once a year, we even put all of our most beloved products in one place and call it the Best of Beauty Awards. (You might have heard of it.)

But for the 2020 Readers' Choice Awards, we put you, Allure readers, in charge. You're the authority this time around. We look to you to share the mascara you swipe on every day, the foundation you always keep in your makeup bag, and the eye shadow palette you can't get enough of.

Now it's time for us to share the results of the Readers' Choice Awards, and let me just say, you made some fine choices. Many of the makeup picks on the list below are staples in our beauty routines too. The Too Faced Better Than Sex Mascara is a go-to in our kits, and the Tarte Shape Tape Contour Concealer is basically one of the only products we'll dab onto our undereyes. And don't get us started on the Fenty Beauty by Rihanna Floss Gloss Universal Lip Luminizer.

Enough about us, though. Keep scrolling to read more about all the makeup that Allure readers are absolutely loving this year.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

  • Milk Makeup Hydro Grip Primer on white background
    1/15

    Primer: Milk Makeup Hydro Grip Primer

    Packing aloe water and hyaluronic acid, one thin layer of the Milk Makeup Hydro Grip Primer plumps skin and blurs pores. The result is so fresh and gleam-y, we're tempted to forgo foundation. But go ahead and blend some onto your skin; you'll notice how foundation latches on for the long haul. 

    $30
  • 2/15

    Tinted Moisturizer: IT Cosmetics Your Skin But Better CC+ Cream

    With peptides and SPF 50, IT Cosmetics Your Skin But Better CC+ Cream hydrates like a moisturizer, protects like a sunscreen, airbrushes like a primer, and covers like a foundation. Consider it your one-step, base-makeup routine. 

    $40
  • 3/15

    Foundation: Maybelline New York Fit Me Matte + Poreless Foundation

    Oil-absorbing clay eliminates shine and leaves your complexion with a velvety-soft, matte finish —no blotting papers necessary. The Maybelline New York Fit Me Matte + Poreless Foundation's wide range of 40 buildable shades has got you — and your T-zone — covered. 

    $8
  • 7/15

    Blush: Nars Blush in Orgasm

    The name of this selection might be provocative, but Nars Blush in Orgasm's peachy-pink hue — with 17 wins and counting — bestows the most wholesome flush. Sweep it onto the apples of your cheeks for a glimmering wash of color reminiscent of blushing at the sight of your grade-school crush. 

    $30
  • 8/15

    Eye Shadow: Tarte Tartelette In Bloom Amazonian Clay  Palette

    With 12 infinitely wearable neutrals in taupes, cocoas, and rusts, the Tarte Tartelette In Bloom Amazonian Clay Palette is one of the most well-edited collections of shadows we've seen in a palette. Not a single hue will go unused.

    $39
  • 9/15

    Eyeliner: Stila Stay All Day Waterproof Liquid Eye Liner

    The precise felt tip and budge-proof formula of the Stila Stay All Day Waterproof Liquid Eye Liner give the tightest of fine lines for the soggiest of times: sweaty runs, weepy films, high humidity. Besides classic jet black, you can pick from 11 other hues, including but not limited to charcoal, royal blue, and emerald green. 

    $22
  • 10/15

    Brow: Benefit Gimme Brow+ Brow-Volumizing Fiber Gel

    Tiny, tinted microfibers in the Benefit Gimme Brow+ Brow-Volumizing Fiber Gel cling to brows and the skin underneath, creating fuller, fluffier arches in no time. You might just skip your next microblading appointment because of its natural-looking, water-resistant results. 

    $24
  • 11/15

    Lip Gloss: Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer

    One swipe of Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer's oversize wand bathes lips in moisture (yay, shea butter) and shine, making mouths appear fuller, sexier, and Fenty-er. We're partial to the pearly Diamond Milk shade (above), but Hot Chocolit (a twinkling cocoa) brings major '90s vibes into play. 

    $19
  • 12/15

    Mascara: Too Faced Better Than Sex Mascara

    The bristles on the Too Faced Better Than Sex Mascara's wand taper in and out, mirroring the shape of an hourglass — and sculpting our lashes into curvy little voluptuaries with each sweep. Build up its deep-black pigment for a falsie-like effect. 

    $25
Keywordsreaders choiceLipstickLip glossconcealerBlusheye shadoweye shadow paletteeyelinersmascaraBB creamFoundationhighlighternailsnail polishbeautyblendermakeup spongereaders choice 2020