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READERS' CHOICE AWARDS

16 Clean Beauty Product Winners From the 2020 Readers' Choice Awards

With more knowledge comes wiser choices — or so goes the thinking behind our tireless reporting for you, dear reader, and also the mantra of those advocating for transparency in beauty.

By Allure Staff

May 12, 2020
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Allure Readers' Choice Awards 2020 Best Natural  Clean Beauty Products  Reviews
    Photographed by Yulia Gorbachenko / ArtPartner
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    Now, with the "clean" beauty revolution at its peak, heralded by waving banners of "green" and "natural," the landscape is fully populated with effective, luxurious, and innovative products to slather, swipe, and dust on your whole body.

    While clean, green, and natural all have notoriously hazy definitions, we have campaigned to teach you to look beyond the marketing label and turn your eyes to the ingredient list to make your own informed choices. At Allure, the list of ingredients you will not see on any of our natural product decks — put together with the help of cosmetic chemists, dermatologists, and scientists — includes parabens, phthalates, sodium lauryl sulfate and sodium laureth sulfate, silicones, polyethylene and polypropylene (microbeads), aluminum salts, hydroquinone, PEGs, triclosan, talc, mineral oil, petrolatum, formaldehyde, toluene, and chemical sunscreens (such as oxybenzone, avobenzone, and octinoxate).

    Herewith, the natural beauty products that have met our clean beauty requirements and stood out in your hearts, minds, and cabinets in 2020. Once you're done finding your new favorite clean products in the hair, skin care, and makeup categories, be sure to check out the rest of our 2020 Readers' Choice Award winners.

    All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

    All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

    • Love Beauty and Planet Glow Body Lotion on white background
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      Body Moisturizer: Love Beauty and Planet Murumuru Butter & Rose Delicious Glow Body Lotion

      Love Beauty and Planet's Delicious Glow Body Lotion is not your garden-variety moisturizer: Natural murumuru butter and a luxurious rose scent transform skin into pure, all-over dewy perfection. Its key ingredient, glycerin, attracts water to the skin so your moisture barrier stays protected.

      $7
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      2/17

      Sunscreen: Sun Bum Mineral SPF 50 Sunscreen Lotion

      Not only does Sum Bum's Mineral Sunscreen Lotion keep every inch of your skin protected from the sun — the beach-y coconut smell is so delightful that you mighty actually look forward to reapplying it. And you'll definitely want to, thanks to its protective and moisturizing combination of SPF 50 and coconut oil.

      $15
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      3/17

      Body Wash: Dr. Bronner’s 18-in-1 Hemp Peppermint Pure-Castile Soap

      Natural oils and an invigorating scent turn stress into vapor when you unleash Dr. Bronner's Peppermint Pure-Castile Soap in your shower. This classic multi-use body wash is concentrated, so be sure to dilute it with water. The largest available bottle (five gallons) seems to last forever.

      $13
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      4/17

      Deodorant: Native Deodorant Coconut & Vanilla

      Sweat-fighting ingredients should keep us dry, not dry us out. Native's Coconut & Vanilla Deodorant stick gets the distinction. Tapioca starch absorbs odor and wetness, while natural shea butter and coconut oil soften rough patches. Sensitive-skinned folks, this one's for you — this natural formula comes free of aluminum, a common skin irritant.

      $12
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      5/17

      Facial Cleanser: Youth to the People Superfood Cleanser

      Packed with kale, spinach, aloe, and green tea, this juiced-up gel by Youth to the People locks in moisture and lifts away impurities without stripping skin. Think of Superfood Cleanser as a wellness retreat for your face. If its cleansing properties weren't enough, this wash packs a delightful scent that smells just like your favorite juicery. 

      $36
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      6/17

      Facial Moisturizer: Drunk Elephant Lala Retro Whipped Cream

      Drunk Elephant's Lala Retro Whipped Cream melts into skin, depositing ceramides and fatty acids to boost your moisture barrier and keep it in constant repair mode. Because of those plumping ceramides, every time you rub Lala Retro Whipped Cream into your skin, it's almost like hitting a rewind button. It comes in an air-tight jar with a pump top, so all its active ingredients stay safe and stable.

      $60
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      7/17

      Facial Sunscreen: Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30

      The solid protection of zinc oxide (every lifeguard's staple) meets the luxurious feel of marula oil (every beauty lover’s friend) in Drunk Elephant's Umbra Sheer Physical Daily Defense. Wear it every day to keep skin protected from UV damage and enjoy the hydrating benefits that come with it — plus, the antioxidant algae extract that fights free radicals.

      $34
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      8/17

      Shampoo: Briogeo Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo

      Even if you don't like to eat bananas, you'll still find refuge is Briogeo's Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo. Its lightly scented formula rids the scalp of product buildup without stripping it of the oils it needs to thrive. A marker of a great shampoo is one you don't need to use too often and this is definitely one of them.

      $28
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      9/17

      Conditioner: Briogeo Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Conditioner

      With the creamy texture of a smoothie, the Briogeo Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Conditioner makes the perfect partner for its shampoo of the same name. With the hydrating forces of banana and coconut, this thirst-quenching duo restores sleekness and softens parched ends. Did we also mention that it works on all hair textures?

      $28
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      10/17

      Styling Product: SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie

      You'll be hard-pressed to find a single curly-hair forum on the internet that doesn't worship SheaMoisture's Coconut & Hibiscus Curl Enhancing Smoothie. That's because it provides deep moisture and light hold without any stiffness. This protein-rich formula lets you shape and define every kind of curl, from loose spirals to tight coils.

      $12
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      11/17

      Eye Shadow: 100% Pure Fruit Pigmented Eye Shadow

      The 100% Pure Fruit Pigmented Eye Shadow boasts a rather impressive clean ingredient list with colors derived straight from fruits and ethically sourced mica. And its ingredients aren't the only impressive part: Each individual powder delivers a wash of stay-put color. Twenty shades including peachy champagne hues and moody fig are ripe for the picking.

      $20
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      12/17

      Foundation: BareMinerals Original Loose Powder Foundation

      The control freaks have spoken: BareMinerals Original Loose Powder Foundation lets you get the exact amount of coverage you want, in the exact areas you need it. Thanks to its gossamer-fine texture, you can build up to your ideal amount of coverage, whether it's the sheerest of veils or a Facetuned finish. And you can do it without looking caked-on. 

      $32
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      13/17

      Concealer: RMS Beauty "Un" Cover-Up

      RMS Beauty's "Un" Cover-Up, a creamy camouflage concealer, glides over skin, hiding blemishes and dark circles without collecting in fine lines. The "Un" Cover-Up is ideal for anyone who wants to wear makeup but doesn't want to look like they're wearing makeup. Swipe a little bit onto your dark circles and blemishes with a finger and watch its magic at work.

      $36
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      14/17

      Lip Gloss/Lipstick: Burt’s Bees Glossy Lipstick

      Finding the perfect lipstick is no easy task, but the masses have spoken. Out of thousands (and thousands) of lipsticks, you found the magic bullet that gives perfect, saturated color and a dewy sheen: Burt's Bees Glossy Lipstick. Packed with moisturizing moringa oil, this sheer lipstick basically doubles as a lip balm.

      $8
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      15/17

      Mascara: Ilia Limitless Lash Mascara

      Supple waxes and glossy pigment lift and elongate with Ilia's Limitless Lash Mascara. The result? Everyone notices your eyes — not just your lashes. Each of its long, evenly spaced bristles coat every single lash with its beloved pitch-black formula.

      $28
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      16/17

      Blush: Burt's Bees 100% Natural Blush

      It's a sweep! This weightless powder from Burt's Bees warms the apples — and wins your vote —with soft, translucent color. The color isn't the only reason Burt's Bees 100% Natural Blush is a surefire winner: Its honey and vitamin E combine to keep skin hydrated and protected.

      $9
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      17/17

      See All the Winners of the 2020 Readers' Choice Awards

      See more categories >

    Keywordsreaders choicenatural productseco-friendlygreen beautyskin-care productCleanclean beautymakeupnatural makeupreaders choice 2020
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