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HIGH BROW

Anastasia's New App Can Help Shape, Groom, and Fill Brows From Home

Can't make an in-person appointment with a professional? ABH’s educational new app has you covered with extensive augmented-reality features.

ROYGBIV

The New Byredo Prismic Palette Is Filled With Thousands of Rainbow Eye Makeup Possibilities

The 18-shade eye shadow kit spans the spectrum of ROYGBIV, and Allure’s Devon Abelman can’t get enough of it.

Editors' Favorites

The 5 Tweezerman Products That’ll Give You Your Best Brows and Lashes

Here’s why the brand’s tools have won 20+ Best of Beauty awards over the years — and how to use each one of our favorites.

MAKEUP THAT SLAPS

Halsey's About-Face Shadowsticks Put the Fun Back Into Makeup

The musician’s makeup line has me reverting back to my 2012 Tumblr phase.

THEY'RE REAL

Why Benefit They're Real! Magnet Mascara Instantly Became My All-Time Favorite

It only took me one use to be convinced of its scientific genius.

Penciled In

Huda Beauty's First-Ever Brow Product Is the Finest Pencil We've Ever Seen

Huda Kattan shares how the #BombBrows Microshade Brow Pencil came to be and how she wields it.

BLOCKBUSTER BEAUTY (LITERALLY)

Hot Topic's Blockbuster Eye Shadow Palette Has Me Crying Nostalgic Tears

These 12 vibrant matte shades take me back to browsing those blue and yellow aisles for the perfect VHS. 

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BEAUTY HYBRIDS

Lorac Created a Dewy Makeup Primer That Doubles as a Moisturizer

After 25 years of creating classic color cosmetics, the brand is delving into the skin-care world with the Dewy Canvas Skin Prep.

PORES? WHERE?

I Tried the New L'Oréal Paris Infallible Powder Foundation That Went Viral on TikTok

After being sold out literally everywhere, I decided to give the $12 powder foundation a try — and let's just say, I was impressed.

RISE AND SHINE

Joah Beauty's Tinted Luminizer Stick Is the Only Thing Making Me Look Awake Anymore

I'm too tired to apply foundation every day, but this affordable, lightweight, and dewy stick formula lets me fake a full makeup look in just a few seconds. 

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KEEPING UP WITH THE KARDASHIANS

Kris Jenner Might Be Launching a Beauty Brand

Countless celebrities have created their own products or brands in the past year — but Jenner's potential venture is practically guaranteed to succeed regardless.

BEAUTY ON FILM

Nose Lifts the Curtain on Dior's Mysterious Master Perfumer

Dior has been cranking out iconic fragrances for decades. Now, in this new documentary, we can all learn exactly what it takes to create a best-selling scent.

MUSKY

How Perfume Helped Hayley Kiyoko Understand Her Sexuality

The singer is about to drop a fragrance of her own, Hue, very soon. 

REPRESENTATION MATTERS

Tracee Ellis Ross Got a Big, New Job at Ulta

Learn more about the actor's new role and the path the retailer has set to promote diversity.

Best of Beauty

The Allure Best of Beauty 2021 Submission Guidelines

Calling all mascaras, eye creams, acne treatments, and more!

DYNAMIC DUOS

It's Already Too Late to Get the Travis Scott x Byredo Fragrance Collaboration

Do you want the good news or the bad news about the season's most unexpected collaboration?

Condom Cologne

Trojan Just Launched Fragrances, and No, They Don't Smell Like Condoms, Thank God

It appears 2020 continues to be full of surprises nobody asked for.

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TikTok Is Obsessed With the Laneige Layering Lip Bar

Why do an elaborate multi-step routine when you can just use this moisturizing alternative to get gradient lips?

THE MAKING OF

Everything That Went Into Making This $200 Lipstick

The founder of Valdé Beauty walks us through the years-long process of creating her brand's first launch. 

Zoë Kravitz and YSL Beauté Created 8 Perfect Red Lipsticks Together

This wide variety of shades proves there can never be enough red lipsticks.

MINIMALIST BEAUTY

Merit Is a Makeup Minimalist's Dream

Allure has the exclusive details on the new beauty brand.

NEW LAUNCHES

Rare Beauty's Spring Collection Is a Master Class in Makeup Minimalism

We tried Selena Gomez’s first big drop of 2021 before anyone else.

PRODUCT REVIEW

This Is the Only Lipstick That's Graced My Lips This Year — Here's Why 

For starters, it's the perfect your-lips-but-better nude shade. 

HOLIDAY BEAUTY

Ashley Graham Created the Prettiest Holiday Lip Look With This $9 Drugstore Lipstick

The supermodel paired her lip with long, bold lashes and burgundy eye shadow. 

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BlkGirlNailfies Is Re-Centering Black Women in the World of Nail Art

The founders of the Instagram account talk about reclaiming the modern nail art space for the women who pioneered it.

NAILING IT

Essie On Hand Is an Augmented Reality Beauty Tool Unlike Any Other

The brand collaborated with the AR experts at ModiFace to create a tool that allows you to virtually try on nail polishes in the most convenient format ever.

SHINY PRETTY THINGS

This Gorgeous Ring Doubles as a Tiny Palette for Your Makeup and Nail Polish

Nail artist Betina Goldstein was sick of throwing away her palettes and tools when they got worn down. Then she created a gorgeous, luxe, and wearable alternative.

Romantic Manicure

Kourtney Kardashian Got the Cutest Manicure to Go Instagram Official With Travis Barker

The heart-shaped French mani is perfect for announcing a new romance.

I KNOW THAT'S RIGHT

Saweetie Is Curating a SinfulColors Nail Polish Collection

We got a chance to chat with the star about her new partnership with SinfulColors, her love for dramatically long nails, and the funny way she discovered gel nail polish exists.