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Eyes

BRUSHED-UP BROWS

Anastasia's New Eyebrow Wax Delivers Soap Brows Without the Soap

Brow Freeze offers a stronghold solution.

MINIMALIST BEAUTY

Merit Is a Makeup Minimalist's Dream

Allure has the exclusive details on the new beauty brand.

NEW LAUNCHES

Rare Beauty's Spring Collection Is a Master Class in Makeup Minimalism

We tried Selena Gomez’s first big drop of 2021 before anyone else.

LUSH LASHES

Michelle Pfeiffer Documented Her First Time Applying False Eyelashes With a Stunning Selfie

More than 40 years of access to Hollywood makeup artists means she's never had to apply them herself.

HOLIDAY BEAUTY

Ashley Graham Created the Prettiest Holiday Lip Look With This $9 Drugstore Lipstick

The supermodel paired her lip with long, bold lashes and burgundy eye shadow. 

FROM THE BEAUTY BOX

ByMe.'s Black Liquid Eyeliner Is Perfect for Cat-Eye Experts and Newbies Alike

This hyper-pigmented formula gives you all the control you need to pull off the perfect flick.

I'M NOT OK

My Chemical Romance Makeup Exists, and I'm Not OK (I Promise)

The band collaborated with HipDot on a collection inspired by their best album of all time.

Halsey Just Debuted a Rainbow Lob and Matching Eye Makeup 

The singer's prismatic beauty beat is truly out of this world. 

Accessibility & Beauty

How to Apply Eye Makeup If You Have Shaky Hands

Here are the tips you should know, from experts with first-hand experience.

BABY THE BROWS

Courteney Cox’s Semi-Microbladed Brows Are Even Thicker Than Eugene Levy’s 

In a humorous selfie, the star shows off her new set of arches.

EYE DAZZLE

Josephine Cosmetics Eye Dazzle

It's perfect for when I need to do eyeshadow in less than five minutes.

I'LL BE THERE FOR YOU

This Affordable Friends Makeup Line Will Transport You to the '90s

If it hasn't been your day, your week, your month, or even your year, let Revolution Beauty fix that.

BEAUTY NEWS

I Need Everything in This Lisa Frank Makeup Collection

Morphe's latest collab appears to have taken inspiration straight from the contents of my middle school locker.

So Fresh and So Clean

CoverGirl Is Launching a Clean Version of Its Beloved Lash Blast Mascara

The vegan and sustainable formula is a major first for the drugstore brand’s mascara selection.

ONE SIZE FITS ALL

Patrick Starrr's New Collection Is Bringing Makeup Maximalism Back to 2020

The influencer and founder of One/Size Beauty tells Allure why glamour isn't dead.

CELEBRITY BEAUTY

Victoria Beckham's 9-Year-Old Daughter Gave Her the Prettiest Daytime Smoky Eye 

And with brand-new products from Victoria Beckham Beauty to boot. 

Colourpop Is Launching a Baby Yoda Eye Shadow Palette and Try It, You Must

May the force be with you and your cut crease.

SEND NUDES

Huda Beauty’s Naughty Nude Palette Includes a Brand-New Eye Shadow Formula

Huda Kattan spent two years on the formulation for her second nude palette. I got to try it before anyone else. 

HIGH BROW

I Swapped My Brow Pomade for Regular Hair Gel and I'm Never Going Back

As it turns out, trading in an elaborate multistep routine for a three-second regimen was just what my brows needed.

THE BUSINESS OF BEAUTY

In 2020, Eye Shadow Sales Are Soaring

Sales of lipstick are on the decline. Eye makeup, however...

SURVIVOR'S GUIDE

What to Do If You've Lost Your Natural Eyelashes From Chemotherapy

Yes, you can wear fake eyelashes, but you might not want to.

AMAZON PRIME DAY

Stila's Famous Liquid Eyeliner Is on Sale for 30% Off During Amazon Prime Day

It's a deal so good, I could cry. (Lucky for me, Stila's award-winning formula means tears can't smudge this cat-eye one bit.)

MONOCHROMATIC MAKEUP

Kylie Jenner Wore a Monochromatic Peach Makeup Look to Cardi B's Birthday Party

The dreamy makeup matched her peach mini dress perfectly. 

MAKEUP INSPO

Megan Thee Stallion's Gold Graphic Liner Would Look Gorgeous Worn With a Face Mask 

Might we suggest wearing a metallic mask to match?

SO CATTY

How to Get the Perfect Cat Eye, According to Makeup Artists

Get sharp, sleek, winged eyeliner using these tricks from the pros.

NEW LAUNCHES

Anastasia Beverly Hills’ Mini Version of the Soft Glam Palette Has All the Right Shades

I tried the second iteration of the brand’s bestselling palette — and it might just be my new favorite.

HOTTER THAN HELL

HipDot’s New Tapatío Makeup Collection Is Almost Too Hot to Handle

Yes, there are lip glosses shaped like tiny hot sauce bottles.

BEST OF BEAUTY 2020

Coloured Raine Single Eyeshadow

I am especially in love with the green hues the brand has.

SPELLBOUND

Colourpop Cosmetics’ Hocus Pocus Makeup Collection Will Put a Spell on You

This 12-piece line is the perfect way for Halloween lovers to ring in the spooky season.

MAKEUP INSPO

Rihanna Just Debuted the Coolest Cobalt Blue Reverse Cat-Eye 

Traditional fall hues, move aside.

BEST OF BEAUTY 2020

Kosas 10-Second Eyeshadow

The liquid eye shadow formula lets you create stunning looks in less than a minute. 

NEON INSPO

Kylie Jenner Just Gave Her Signature Black Winged Liner a Neon Yellow Twist

The makeup mogul's colorful two-toned eyeliner makes a seriously cool statement. 

SPARKLY MAKEUP

Miley Cyrus Just Debuted a Dramatic Disco Eye Look With Glitter Up to Her Brows

It might just be the singer's sparkliest eye makeup look to date. 

NEON VIBES

Vanessa Hudgen's Neon Green Eyeliner Is Everything to Us

The actor's latest selfie features a standout eye look and a very, very cute pup.

BEST OF BEAUTY 2020

L'Oréal Paris Bambi Eye Mascara

A waterproof, volumizing mascara that works for everyday use. 

BEST OF BEAUTY 2020

Tweezerman ProCurl Lash Curler

A metal lash curler designed to give your lashes a dramatic curl (psst: It's also rose gold)

INNOVATION AT ITS FINEST

How C-Lash and Eylure London Are Reinventing Falsies for Cancer Patients

Wearing false eyelashes can feel impossible without natural lashes. This brand partnership aims to change that.