WHY WE LIKE IT:
Well, we created them, so there's that. The dusty mauve is one we've been looking for forever: It's feminine without being girlie, and cool without being pretentious—when we named it The Sweet Spot, we weren't kidding. Then there's Violet's Revenge. Purple nails can look cheap, and bright blue tends to look summery and nautical. But this electric violet is the perfect combination of both, mixing the fun quality of purple with the richness of cobalt.
PRICE*: $15 for 0.4 ounces; $30 for four 0.2-ounce bottles
*Manufacturer's Suggested Retail Price