Coloured Raine's Safari Raine Lipstick Isn't Just My Favorite Vegan Lipstick — It's My New Favorite Lipstick, Period

The Queendom shade is the most perfect brick red in the history of red lipsticks.

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Three Coloured Raine lipsticks on a colorful background
Allure/Kerri Kello
TL;DR:
  • What It Is: A vegan, cruelty-free lipstick
  • What It Does: Provides comfortable, long-wearing matte color
  • Who It's For: Anyone who loves non-drying pigment

As a beauty editor, I'm in possession of what some people would call an enviable amount of lipsticks. I call it an embarrassing amount. That's because even if a certain color is something I should put in my rotation immediately — something that looks like everything I've ever wanted in a lipstick — it can take me months (years even) to get around to trying it because I feel a weird obligation to go through the products I receive in chronological order. (It's a terrible system, and I really should change it.)

Coloured Raine launched its Safari Raine collection in spring 2019, but the three lipsticks from the line have sat untouched in my "New Lipstick Bin" for over a year. Just recently, however, as a spot opened up in my brick-red lipstick lineup, it gave me the perfect opportunity to finally try the shade Queendom. And immediately, I wanted to kick myself for not opening it the moment I'd received it so many months ago.

The Black-owned brand describes its Safari Raine Lipsticks as having a "wonderful soft matte texture that allows for long wear," but I didn't need to wear it for more than a few minutes to know that it would instantly earn a priority spot in my train case. It glides on with much more ease than what I've come to expect from matte lipsticks, and it was so comfortable that I almost forgot I was wearing it until I caught my reflection and remembered I was wearing an absolutely stunning shade of red with orangey-brown undertones.

Although I'm personally not a vegan, I can't help but appreciate that Safari Raine Lipstick is completely devoid of animal-derived ingredients. Instead, it features of blend of waxes, oils, and clay that give a pleasant feel and perfect foundation for rich pigment — not just that of Queendom, but of the other two shades: a rich, deep brown called Huntress, and a beige-leaning pink called May She Raine.

May this serve as a reminder to all of us — especially me — not to wait to try a lipstick (or any product for that matter) that could very well become a fast favorite.

Coloured Raine's Safari Raine Lipsticks are available for $15 each at colouredraine.com.