HOW IT LOOKS/FEELS:
The opaque white lotion has the consistency of regular yogurt—not the Greek kind, don't worry.
WHY WE LIKE IT:
Never mind that it keeps both powder and liquid foundations in place from morning till night, this primer minimizes pores, fine lines, and other imperfections so well, you might be tempted to skip foundation altogether. Thanks to a four-part powder system (two oil absorbers prevent shine, a pigment absorber disguises imperfections, and a mattifier, well, mattifies), makeup will barely budge for hours on end—even if you have the misfortune of a 45-minute commute in a muggy subway car in August. Don't worry: We tested that, too.
Best of Beauty 2015
*Manufacturer's Suggested Retail Price