HOW IT LOOKS/FEELS:
The formula is rich and opaque, and so emollient that it feels like a balm when you press your lips together (and continues to feel like that the entire time you wear it). The lipstick itself isn't a traditional bullet; it's cut on a sharp angle that helps really press the pigment into your lips.
WHY WE LIKE IT:
The fact that this lipstick lasts all day is unbelievable because it doesn't have the usual dried-paint feeling of a long-wearing lipstick. It's amazingly moisturizing and has a beautiful creamy sheen that doesn't fade or settle into the lines and crevices of your lips. And while it's extremely steadfast—when we tried it, the formula stayed on the entire workday, lasting through lunch—it does transfer onto glasses and mugs (but that's nothing a dishwasher can't solve). Our favorite shades include Red Siren (a sexy orangey red), Fireball (a classic red), and Plum Fury (a moody merlot), all of which work nicely on a majority of skin tones.
Best of Beauty 2015
*Manufacturer's Suggested Retail Price