HOW IT LOOKS/FEELS:
The curved silicone brush has short bristles that deposit a slick coat of mascara. The bristles also grip the lashes as they're swept upward, so you're enhancing their curl at the same time.
WHY WE LIKE IT:
This mascara creates what we'd call the stiletto effect: Lashes look long and defined all the way to the tips, and the roots get a flattering lift that doesn't wilt by the end of the day. The black shade is also so deeply pigmented that you can skip tightliner; your eyes will be plenty emphasized with just one or two coats.
AWARDS:
Best of Beauty 2016
Allure Beauty Box