Product Review

Fenty Beauty's Foundation in Shade 350 Illuminates My Black Boi Magic Like No Other

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reader's choice awards 2018 fenty beauty pro filter foundation
Readers' Choice Breakthrough
  • Readers' Choice Breakthrough
  • 2018
Best of Beauty Breakthrough
  • Best of Beauty Breakthrough
  • 2018
Readers' Choice
  • Readers' Choice
  • 2019


Formulated for oily and combination skin types, Rihanna's foundation — which comes in 40 shades — is long-wear, medium-coverage, and has a velvety-matte finish

Have you ever wanted to look like a majestic unicorn frolicking on the pristine beaches of Barbados? Or perhaps you've wanted your face to glimmer in the sunlight during a quick trip to the grocery store. Or maybe, if you're like me, you just want to emulate the beautiful goddess, Rihanna. Now, I may not have a genie to wish myself into actually becoming Rihanna, but I do now have the option to recreate that immaculate complexion of hers at home.

Robyn Rihanna Fenty changed the game last year when she dropped her own makeup line, Fenty Beauty, including a foundation with a whopping 40 shades. The launch marked a pivotal moment in the cosmetics industry. When the darker shades flew off the shelves, the old excuse that "dark shades don't sell" was proven unequivocally wrong.

Soon after, nearly every other brand scrambled to create more hues. But it wasn't just the number of foundation shades (and undertones) that shook things up. Fenty Beauty produced — and continues to produce — unprecedented marketing by overwhelmingly advertising people of color, especially models with darker skin tones. The range of inclusivity seems limitless.

Since Fenty’s launch, I’ve experimented with the Fenty Pro Filter Soft Matte Foundation in shade #350. I don't wear makeup daily, but I do keep basic foundation on hand for photo shoots, filming, or runways. I have combination skin: it’s oily around my T-Zone, cheeks, and jaw, while the area between my brows is prone to flaking and eczema. And while my skin has always been clear, after I began medically transitioning and experiencing my second puberty, I started breaking out and have also had problems with scarring from ingrown hairs and shaving. Despite these minor skin issues, Fenty has worked its magic.

Fenty’s Pro Filter Foundation is advertised as matte and medium coverage (although, you can build it up to high coverage as one beauty blogger has noted), but the texture is surprisingly lightweight. I apply it using my fingers and find this produces the best results. I generally need a very small amount, adding more around my jaw if my beard happens to be shaved. It sits nicely on my skin with no streaks or cakiness, and it feels so natural that I often forget I have makeup on. When I wear it I also find that I don't need to use any concealer, as the foundation provides enough coverage.

It's also super long-lasting. It stays put through an entire work day and I find myself using it before events because it doesn’t melt in the sun or the heat. Despite the matte finish and the long wear, my skin still looks fresh when I wear this foundation. I could sleep just two hours and still look like Halle Berry on my worst skin days if I use this. I constantly receive compliments about how clear my skin looks, which has drastically boosted my confidence, especially on shoots. It's my go-to foundation now; each time I wear my the Fenty Foundation, I don't just feel like a snack — feel like breakfast, lunch, and a five-course feast.

It might go without saying at this point, but I absolutely love it. I would personally like to thank Rihanna for giving other people of color an opportunity to think we can look like her on a red carpet, even if we're just heading to the store to pick up some groceries. People of color are already beautiful and this foundation only helps to illuminate our richness. I am thankful for the inclusivity of this line. I am also thankful for a brand that encourages people of all genders to express themselves and gives them the confidence to do so through makeup.

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