I don't know about you, but for me, hearing the name Herbal Essences immediately brings back memories of those painfully awkward commercials from the early aughts. You know the ones: There's a woman in the shower, washing her hair, when all of a sudden...she starts screaming. But not really screaming. It's more like moaning. Orgasmic moaning. Over shampoo. And how delicious it smells. Reminder: They were a-w-k-w-a-r-d. Now? Not so much. From what I've seen, the hair-care brand's TV spots are much more primetime-friendly, while the products themselves are unsurprisingly pleasant in scent — and in formula.
Take, for example, the Arabica Coffee Fruit Shampoo, an everyday volumizing shampoo perfect for those with limp, color-treated hair like mine. The 'poo — blended with soothing aloe and antioxidant-packed sea kelp — is a clear, lightweight gel that foams into a frothy lather in seconds. During my suds session, I was hit with a fruity aroma of berries, sweet coffee, and patchouli that reminded me more of a visit to my local espresso bar than my shower (which isn't a bad thing).
Following every wash, I discovered the shampoo actually made a significantly helped remedy my shoulder-length bob's lack of volume. After air-drying my hair (without brushing it), it seemed to gradually begin to lift on its own (yay!) — and stay that way for the majority of the day. No matter which way I flipped it (something I often do when I'm bored, stressed, anxious, or literally just doing anything), my hair sprang up and stayed place. Oh, and I should note that daily shampooing with this formula had no real effect on my color-treated hair. After weeks of using it, my blonde highlights were (and still are) very much blonde — no dullness here. Except in the shower. No moaning required.