HOW IT LOOKS/FEELS:
The opaque colors feel pleasantly creamy for a matte formula.
WHY WE LIKE IT:
You know how matte lipsticks can make your lips shrivel up like a raisin? This formula doesn't, thanks to vitamin E. You notice the difference immediately because it's so easy to spread the color on—no dragging, even if your lips are a little dry. To prevent it from going on too thick, we found that it's better to dab it on with a finger than straight out of the tube. As for the shades, Aurora is a cranberry red that subtly enhances your natural lip color, Eos is a shocking tangerine that really looks best with spray-tanned skin and beachy hair (ideal for your next vacation), and Nike is a gorgeous straight-up fuchsia.
PRICE*: $19.50 each
*Manufacturer's Suggested Retail Price