There's a very, very big reason Living Proof Full Dry Volume Blast won an Allure Best of Beauty Breakthrough Award in 2016 and a Readers' Choice Award in 2017, 2018, 2019, and 2020: It inflates hair with gravity-defying body. The science behind it is fascinating, and the result is mind-blowing.
Here's a little background on the formula: When chemists at Living Proof were first conceptualizing the product, they were inspired by insulating foam, of all things. "We wanted the hair equivalent," says Lauren Trahan, a senior chemist at Living Proof, who put expandable textured aerospheres (hollow balls made of polymers,) into the secret sauce. Before being added to the formula, they're heated so that that they puff up to a large size but remain lightweight. When the formula is misted all over dry hair, the ingredients create space between every single hair.
Volumizers can be tricky for my hair type, which is very fine and very curly. Many of them are supposed to be applied to damp hair and then blow-dried in, but because I have curls, my very particular styling process happens on soaking-wet hair and doesn’t involve a round-brush blowout. And I find that the ones that can be applied to dry hair are often heavy and stiff and eventually collapse.
This mist was super light, which was a good sign for my equally super-fine hair. I sprayed it all over, lifting up random sections to get in at the roots, and then did a once-over on the lengths. I was shocked by how lightweight the formula was. It visibly beefed up my curls, giving them lift, and making them seem thicker. But the best part was that it did all this without feeling tacky or looking powdery. It was as close to invisible volume as I imagine you can get. One straight-haired Allure reader who filled out our Readers' Choice survey also appreciated the ease of the spray: "[It] effortlessly lifts and texturizes to make it look like I know what I'm doing!" It even passed the day-two test, keeping hair full after a night of potentially hair-deflating sleep.
The Living Proof Full Dry Volume Blast is a 2020 Allure Readers' Choice Award winner. See the complete list of this year's winners here.