The Luv Scrub Has Changed the Way I Take Showers

After trying this extra-long mesh washcloth, I'll never look at a loofah again.
Luv Scrub on purple and pink background
Courtesy of brand 
Best of Beauty
  • Best of Beauty
  • 2020
TL;DR:
  • What It Is: An extra-long mesh washcloth
  • What It Does: Gently smooths and cleanses your body
  • Who It's For: Anyone who wants to feel soft and loves a nice lather when showering

I take pride in having soft skin. It's one of my favorite compliments when someone tells me how smooth I feel. To keep my skin feeling extra-silky, I have an extensive exfoliating and hydrating routine I do at least once a week. The last step of which involves slipping into a onesie to make sure my skin gets the maximum moisture absorption from all of my products. For those in-between days, I reach for the Luv Scrub to prolong that super-smooth feeling.

If you think loofahs are too scratchy and sponges gross you out, I feel you. That's why the Luv Scrub has been such a game-changer for me. It's a long piece of flexible, soft mesh that can make any shower gel feel like a luxurious bathing experience. The founder, Caroline Owusu-Ansah, was inspired by her West African roots to bring the Luv Scrub to the masses. In Ghana, where her family is from, they use a similar mesh cloth for bathing.

The stretchy nylon material softens and exfoliates the skin but is gentle enough to use daily. I've been using it for a few weeks now, and it hasn't irritated any of my eczema patches. You can ball the cloth up and use it like shower pouf or expand it out (up to about 50 inches) to scrub your back or any other hard-to-reach areas. As someone who suffers from hormonal bacne, the Luv Scrub helps me target the areas I used to have trouble reaching. In combination with a medicated body wash, the extra-long length has helped get control of my breakouts.

I find you get the best lather by wetting and applying cleanser directly on to the cloth. Before I use it on my body, I work it into the mesh to get a nice sudsing going. I also find that I use less product because it bubbles up so much when using it. Unlike other washing tools that you have to replace often, the Luv Scrub can be used for up to 18 months. I love that you can tell when it's fully dry, and it feels much more hygienic than a sponge or pouf. Allure editors love it, too, which is why it took home a 2020 Best of Beauty Award.

Check out the full list of Allure's 2020 Best of Beauty winners.