HOW IT LOOKS/FEELS:
It looks like any old flatiron with curved plates—through this isn't any old flatiron. Its plates shoot out a cool mist that protects hair as you heat the [email protected]#t out of it.
WHY WE LIKE IT:
If you want bone-straight hair—like salon-quality—that's shiny and healthy-looking, then you've found your flatiron. Just hit a button to activate the misting feature, which transforms water in the iron into little microparticles. The mist envelops each strand and permeates the cuticle instantly to form a protective buffer between the hair and the plates as you straighten. Company studies found that using that mist setting gives 68 percent more protection from damage and reduces frizz by 90 percent, compared with when the same flatiron was used without the extra feature. (As a nice bonus, chemists developed a deep conditioner with macadamia-seed oil that can be poured into the water reservoir to disperse before styling.) Cosmetic chemist Ni'Kita Wilson was impressed by the way the cool mist creates a microscopic cushion between the hair and the plate: "The technology is quite simple—the clever part is putting it to use at the critical point in the straightening process, just before the plates hit your hair. Getting the timing right adds a whole new level of protection from heat styling." And the amped-up protection yields clear benefits: "The style doesn't just look healthier; it lasts longer," says Matt Fugate, a stylist at Sally Hershberger Downtown in New York City. "And when I've used the conditioning treatment, the hair was very shiny and smooth."
Best of Beauty Breakthrough 2015
—Brooke Le Poer Trench
*Manufacturer's Suggested Retail Price