Why Tarte’s Famous Shape Tape Concealer Still Lives Up to the Hype

The creamy, full-coverage liquid not only conceals blemishes, dark circles, and dark spots, but also highlights and sculpts cheeks.

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Readers' Choice
  • Readers' Choice
  • 2020, 2019
TL;DR:
  • What It Is: A best-selling full-coverage liquid concealer 
  • What It Does: Conceals stubborn spots, scars, and blemishes 
  • Who It's For: Anyone who likes a full-coverage finish

"Holy grail status." "So bomb." "Magical." "Life changing." "Perfection." These are just a handful of ways people have described the Tarte Shape Tape Contour Concealer. Known to most simply as Shape Tape, the creamy, full-coverage liquid can be used to not only cover up blemishes, dark circles, and uneven skin tone, but also for highlighting and sculpting cheeks.

So, why does this versatile product have such a passionate following? First of all, Shape Tape doesn't draw attention to dry spots or feel cakey on skin, despite its mattifying effect. It's formulated with hydrating ingredients, like mango seed and shea butter that leave skin feeling nourished and looking smooth instead of parched and patchy throughout the day. This amazing moisturizing consistency helps the concealer blend so well that it doesn't crease, too.

Shape Tape's brightening, long-wearing finish is another major plus. You won't find yourself rushing to do annoying touchups around noon because the powerful pigment stays put for the long haul. All you need to do is swipe on Shape Tape in the morning with its super-sized doe foot applicator, and you'll be set. The wand is also so saturated with a product that one dip into its tube is all you need for your whole face. Then, you can blend it out with a damp beauty sponge or a brush. I prefer reaching one typically used for highlighter.

As its popularity has grown over the years, Shape Tape's shade range has expanded to thirty shades — and counting. Each option is labeled with a letter based on its undertone for easy navigation. If you're unsure of which shade matches you best, New York City-based makeup artist Katie Jane Hughes recommends picking a color that coordinates with the area between your nose and the apple of your cheek. This technique may seem random, but it's the easiest way to master one of the most beloved concealers in the game.

The Tarte Shape Tape Concealer is a 2020 Allure Readers' Choice Winner. See the complete list of this year's winners here.