Good-looking hair often gets that way through heavy punishment — blow-drying, flatironing, curling-ironing — it's basically a whole lot of scorching. You'll need a proper balm to soothe those frazzled strands. Of all the drugstore remedies, a hair mask is an easy pick if you're craving instant gratification.
This mask is no different in design or procedure than most — you smoosh it into damp, clean hair; wait a bit; rinse; and then bask in your instantly softer, less frizzy, and much less scorched-feeling hair. For someone like me with hair beyond damaged (black hair bleached platinum is the chemical equivalent of flatlining, mind you), this is no small feat for a tub of hair goop. So imagine my impressed surprise after air-drying my hair post-masking and discovering the ends...almost behaving.
It's a bit of an overachiever: The "7" in the name refers to the seven types of damage this mask works to address: brushing, blow-drying, bleaching, coloring, curling, flatironing, and braiding — basically all the bad things that can be done to hair short of insulting it. With biotin in the sauce, the formula doesn't just smooth the hair for a nicer appearance; it works to repair the hair's fiber from the inside out, so my miserable, porous, bleached hair can feel whole again. Ahhh. And it does! The thing about my super bleached hair is that it being extremely porous, it takes forever to air-dry. That's usually my litmus test for how well a repairing product is working. If it can speed up my air-drying time to something resembling normal, it's doing something.
My ends are usually the first to dry, and I noticed that after using this mask, the ends were less puffy than usual and the midlengths felt smooth to the touch — I could run my fingers through my hair and it actually felt like my strawlike strands had put on some silk pajamas or something. A noticeable improvement! Why bother with the expensive hair goop when this one is less than $10 and does the job just as well?