There are a handful of beauty products that always disappear from the Allure beauty closet. Mascara, particularly the Wander Beauty Unlashed Mascara Volume & Curl Mascara, is one that I never see twice.
Since I was first introduced to Unlashed during Best of Beauty testing in 2017, I’ve hoarded every single tube I came across in the office. While that might sound incredibly greedy, the reason I keep so many on hand is that I’m always getting requests for it. I’ll leave a tube on someone’s desk as a way to lift their spirits. If I’m grabbing dinner with girlfriends, I make sure to bring one or two for gifts. When former Allure editors come to visit, I reach into my stockpile. Everyone I give it to loves it, which explains why it's a Best of Beauty winner.
Here’s why I love it: When I reach for mascara, I want drama. I look for a formula that darkens, thickens, lengthens, and holds a curl all day. Unlashed does all of that without clumping or flaking — even when I go to town layering it five or six times. It’s slightly hooked wand has staggered bristles (some shorter than others) that grab every lash. The unique shape also makes coating the inner and outer lashes a breeze. It’s even helped me lessen the amount of lower lash line disasters even though I'm known to have a heavy hand.
Depending on what look I’m going for, I’ll use the curved part of the wand to spot lengthen and exaggerate. For a cat-eye, I concentrate on the outer lashes to help elongate. If I’m going for a more pared-back look (pictured above), I emphasize the center of my lash to make my eyes appear even bigger. Even with all those extra layers they never look spidery. And while it doesn’t claim to be long-wearing, I’ve worked out several times in this mascara without it running or smudging on me.
You'll find the Wander Beauty Unlashed Mascara Volume & Curl Mascara in our September 2020 Allure Beauty Box.