Allure Incubator: Episode Three

Allure Incubator is our first-ever competitive reality series produced in collaboration with COVERGIRL and hosted by supermodel Jasmine Sanders. The series has one goal: To discover the next big star of the beauty world. Five aspiring beauty influencers are brought to Los Angeles, where they compete in six grueling challenges. And while the winner of each competition gets bragging rights, it’s just one lucky person who will take home the most coveted reward: A contract to become a member of COVERGIRL Collective, the brand's elite group of influencers. Binge-watch all six episodes of the series now.

On the next episode of Allure Incubator: Allure's Michelle Lee gives the recruits tips to being their very own editor in chief. WATCH NOW.

With over 240 million views on her channel, YouTube superstar Amanda Steele is used to having all eyes on her. On this episode of Allure Incubator, the recruits look to Steele for her expert advice on how to grow an audience and rack up views.

According to Steele, a big part of her success was finding a happy medium. “In terms of your presence, it’s important to find a balance between [being] a makeup authority and also a real person,” she explains. “It’s really important to connect, but also know what you’re doing.”

But it’s more than that: Steele urges the up-and-comers to post frequently and on a regular schedule so that viewers know when to come back. And not surprisingly the prolific vlogger also stresses the importance of video on all platforms — not just YouTube.

It’s an invaluable tip and the recruits really took it to heart — especially Rebekah Aladdin, a Los Angeles-based makeup artist and Instagram influencer, who got a bit tongue-tied in front of the camera on her last challenge. “[Steele] is a huge YouTube star and she transitioned into modeling and a whole other successful career,” says Aladdin. “I think she’s definitely a person we need to listen to.”

That brings us to this episode’s challenge, which is to reinvent the classic smoky eye in a video tutorial that conveys authority (but that also has its real moments where the recruits let their personality shine through). They’re provided with every product that they could possibly need: COVERGIRL Intensify Me! Liquid Liners, COVERGIRL Lid Lock Up Eye Shadow Primer, COVERGIRL TruNaked Eye Shadow Palette, COVERGIRL Peacock Flare Mascara, and COVERGIRL Melting Pout Mattes. And let’s just say that some of the recruits did not exactly follow directions, while others nailed it (and even used some of these products in unexpected ways).

And the clock starts NOW! Watch the third episode of Allure Incubator to find our whose smoky-eye look blew the judges away.

Keep watching Allure Incubator to find out who wins:

Episode One: How to Be a Brand Boss According to Rebecca Minkoff and Beau Nelson

Episode Two: Tips and Tricks with Beau Nelson and Ellarie

Episode Four: Be Your Own Editor in Chief with Allure's Michelle Lee

Episode Five: #SponsoredContent with COVERGIRL's Ukonwa Ojo and Dulce Candy

Episode Six: The Finale