Editors' Favorites

The 5 Tweezerman Products That’ll Give You Your Best Brows and Lashes

Here’s why the brand’s tools have won 20+ Best of Beauty awards over the years — and how to use each one of our favorites.
kat suico before and after tweezerman makeup tools

Sometimes, a product line is categorically so good that it just sweeps away any and all of the competition. Tweezerman, which just celebrated its 40th anniversary, has collected a total of 29 (!) Best of Beauty Awards since its first win in 1996. The brand’s Slant Tweezers alone have won a record-breaking 21 Awards. Known for its high-quality cosmetic tools, Tweezerman has earned a permanent spot in countless pro makeup kits and beauty-lovers’ bathrooms. Wherever you may be in the world, it’s nearly impossible to go backstage of any fashion week or on the set of any major photoshoot without crossing paths with an iconic Tweezerman product.

Below, we're once again giving Tweezerman the Allure spin. As a beauty editor myself, I'm telling the story of my own personal experience with the brand's premium tools over the years — and explaining what makes the Tweezerman version stand out amongst the rest of the beauty aisle.

Tweezerman ProMaster Lash Curler

$23, Shop Now

I used to think all lash curlers were the same. That was, until I picked up the Tweezerman ProMaster Lash Curler after it won its first Best of Beauty award back in 2019. Before ProMaster, I didn’t pay much attention to what lash curler I was using. I grabbed whatever was on-hand in the beauty closet: Some were too curved, others were not curved enough, while others still weren't able to fit all my lashes. The moment I held the ProMaster up to my almond-shaped eyes was comparable to when Goldilocks found her perfect fit. It was just right.

The top bar of the ProMaster is wider — maybe the widest of any lash curler I've ever used — and flatter than most other tools I’ve tried. The long, plush silicone pad fits all my lashes, and even opens wide enough for false lashes when I’m trying to make a statement. Makeup artist Fiona Stiles, for one, never skips this step: “I always curl before mascara” she tells Allure. “I find that you get a line within the mascara where the pad and the metal have taken it off.”

I use my ProMaster almost every day, especially since we now spend most waking moments on Zoom and there’s more focus on the eyes than ever. I start by holding it as close to my lash line as possible with a few squeezes, and slowly work my way through the length of my lashes. As I lightly clamp the curler down, I go in at a 45-degree angle for an optimal, eye-opening curl.

Tweezerman Dusted Onyx Slant Tweezer 

(formerly the 40th Anniversary Slant Tweezer)

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$23, Shop Now

I remember the first time I brought home a pair of Slant Tweezers: I was a senior in college, I had just landed a killer beauty internship at a women’s magazine, and the beauty closet was my playground. I can still feel how cool and official the weighted metal felt as I held it for the first time. I knew there was something special about them from that very first experience. They’re so special, in fact, that they’ve won Best of Beauty over 20 times. Stubborn fine hairs and my grown-out quarantine brows don’t stand a chance.

For optimal hair removal, brow expert and celebrity stylist Joey Healy recommends plucking one hair at a time, right after you shower. “Post-shower is an advisable time to tweeze because the hair follicles are supple and open,” he tells Allure. “That can make tweezing feel less painful. If you’re not fresh out of the shower, just using a warm washcloth pressed onto the brow for 30 seconds is sufficient.”

I’ve probably acquired five-plus pairs since my first back in college. I hoard everyone I come across, including this sleek, black Dusted Onyx set.

Tweezerman Lash Assist

$18, Shop Now

Applying false lashes is just as tricky as trying to match winged eyeliner. You need to practice with confidence, which is why I never put on a pair of falsies without using the Tweezerman Lash Assist. “The nice thing about using Lash Assist versus tweezers is that there are no sharp points on them,” shares Stiles. “You don’t have to worry about stabbing yourself in the eye, getting glue on your tweezers, or dulling them down.”

Kat applying a false lash using the Tweezerman Lash Assist.

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The elegant, curved precision tip helps you see exactly where you’re placing the strip or flares to blend in with your natural lashes perfectly. I also use Lash Assist to gently remove false lashes or clusters from their case without tugging or damaging them. Once the lash glue is nice and tacky, I anchor them first in the center, followed by the inner and outer corners. I like to flip the tool over and use the flat, rounded side to both push the lashes into place and help the glue bond.

Tweezerman Every Lash Curler

$19, Shop Now

If your lashes are stick-straight and point downward, stop reading, click on the shopping link, and come back after purchasing the Every Lash Curler. This pretty little champagne-colored wonder is no match for even the most stubborn of lashes. “It really cranks lashes to a 90-degree angle, unlike a regular lash curler that gives more of a gradual curl,” says Stiles. “I don’t use it all the time, but when I need it, there’s nothing like it.”

The small design is perfect for reaching the inner and outer corners of your lashes. If I’m feeling extra-sassy, I use it on my outer lashes to create more of a cat-eye flare. I also reach for it when I want my false lashes to sit a little closer to my lashline, and to shift them in place.

Tweezerman Brow & Lash Brush

$8, Shop Now

For me, a good spoolie brush is like a security blanket: My brow routine isn’t complete without one. I use it every time I wear makeup and keep several clean ones at my vanity. As someone with a heavy hand, I tend to go overboard when applying brow products. So whenever I get too stroke-happy, I reach for my trusty Tweezerman Brow & Lash Brush to help feather out product for a more natural-looking brow.

Kat using the Tweezerman Brow & Lash Brush to groom her brows.

It’s the perfect counterpart to the Slant Tweezer. When taming fluffy brows, Healy uses both a slant and spoolie brush to groom. “I comb through the brow with a spoolie and tweeze as I go,” he says. “I’ll comb the brow up and then tweeze underneath; brush the brow down, tweeze from the top. I use a spoolie to direct the hair so I can really get in there and see what I’m doing. You can think of it like it’s helping you move and check the hair out as you remove it with your dominant hand.”

Makeup artists also reach for it to clean up mascara: “I use them every time I work to tidy up mascara and make the lashes look less coated and more separated,” adds Stiles. So if you’re heavy-handed like me, make sure to always have a clean Brow & Lash Brush within reach.

Kat using the Tweezerman Brow & Lash Brush, Tweezerman Lash Assist, and the Tweezerman Every Lash Curler.

Times are unpredictable. With masks not going anywhere anytime soon, I feel the need to keep my brows groomed and play up my eyes. And thanks to my lineup of Tweezerman go-tos, the upkeep has never been easier.