I Tried It

Why the Latest Juvia’s Place Collection Makes the Perfect Holiday Gift

Just in time for the holidays, Juvia’s Place has launched its Nubian Royal and Nubian Glow Holiday Collections, each featuring a six-pan eye shadow palette and two lip balms. Editorial assistant Gabi Thorne shares why she loves these products, plus two festive looks you can achieve with them.

Though I’m obsessed with colorful eye makeup, not every shadow is pigmented enough for my brown skin. The colors in the pan may be vibrant, but the swatches reveal the truth. When I discovered Juvia’s Place, I was immediately intrigued by the vivid palettes, and I was sold when I saw Black women with my complexion (and darker) raving about the products. (Plus, it’s Black-owned. Check. Check.) Since its launch in 2016, the brand has grown immensely, now including an array of complexion and lip products.

Confession: I already own eight Juvia’s Place eye shadow palettes, and the brand’s new holiday collections — the Nubian Glow and Nubian Royal — have just bumped that number up to 10. Here’s why you should add them to your holiday gift list (for your friends and yourself).

Each collection is a set with a six-pan eye shadow palette and a pair of lip balms, which are the latest addition to Juvia’s lineup. The Nubian Glow Holiday Collection embraces warmth with shimmery gold and bright orange shadows, and sheer, tropical-scented lip products. The Nubian Royal Holiday Collection keeps it cool-toned with a monochromatic purple palette and balms in darker shades.

Oftentimes I’m reaching for powder eye shadows when I do my makeup, largely due to personal preference and the ease with which I can mix various colors together. If the shade doesn’t blend out well or show up on my skin, then clearly it’s just not the one for me, which is why I own so many shadows from Juvia’s Place. I typically know what I’m getting from its palettes: vivid powder eye shadows with an intense color payoff. The hues blend beautifully together with little fuss and are easy to build up, so I had a good feeling about these new collections even before putting them to the test.

Because purple is my favorite color, I was immediately drawn to the Nubian Royal palette. (I may or may not have audibly squealed when I opened it up.) It comes with three matte shades in orchid, lilac, and violet; two shimmers in a purple and an eggplant hue; and a lilac glitter with pink flecks. Starting with the mattes, I diffused the orchid shade from the lower left-hand corner of the palette into my crease using a firm but fluffy medium-size blending brush. Then I buffed the lilac shade around the edges of the orchid hue to create a gorgeous gradient. I blended the violet from the upper right-hand corner of the palette into the outer corner of my eye before lightly diffusing the orchid over my entire lid. Then, it was shimmer time.

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While swatching, I immediately fell in love with the sparkly purple, so I applied the glimmery hue over the majority of my lid, lightly working it into the darker violet. Then I added a bit of the lilac glitter to the lid, concentrating on the center. These shimmery powders are amazingly buildable, so start with less and work your way up. With a little bit of the orchid and violet shade on the lower lash line and mascara, my monochromatic purple eye look was complete.

Next it was time to play with the shimmery golds and oranges of the Nubian Glow palette. It has two mattes (rusty orange and tangerine), a glittery orange gold, yellow gold, gold with green flecks, and a champagne-esque hue with green and gold flecks.

I diffused the rusty matte in my crease and then added the lighter tangerine around the edges, which blended seamlessly. With a flat eye shadow brush, I applied the yellow gold shimmer to three-quarters of my lid, leaving the outer corner semi-bare. On top of the yellow gold, I carefully added the orangey glitter to the center with the same brush, but fingers might be more effective for this one. To complete the gilded eye, I used both the rusty orange and tangerine on my lower lash line and added mascara.

Juvia's Place The Nubian Nourishing Lip Balms in Berry and Caramel

Juvia's Place The Nubian Glow Balms in Guava and Mango

These bold eye looks need a lip to complement them, and the kits’ accompanying sheer lip balms work perfectly. The cool-toned Nubian Royal palette is paired with the Nourishing Lip Balms in Berries and Caramel, while the Nubian Glow comes with the Glow Balms in Mango and Guava.

Each formula has its own packaging: The Nourishing Lip Balms have a slim lipstick tube, while the Glow Balms come in a squeezable tube. Though both are balms, the texture of the Glow is between a lip oil and a lip gloss. It’s super lightweight but still coats the lips with its hydrating formula.

While the Glow Balms come in a light orange (Mango) and salmon shade (Guava), they apply clear for a nice sheen on the lips. The Nourishing Lip Balms’ slight tint is great for when you want a hint of color without fully committing. Typically, I tend to steer away from tinted balms because the shades are not always flattering on my two-toned lips. But, I was drawn in with these. Though the light tan Caramel hue is sheer on me, Berries leaves a rosy wash of color on my lips that I ended up loving with my purple eye makeup.

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I have two simple requirements for lip balms: hydration and feel. I want it to feel heavenly as it softens and hydrates my lips, and these products did just that. All of them glide on like butter and feel so nice and moisturizing, thanks to the lip-quenching ingredients in their formulas. The Glow Lip Balm is jam-packed with oils like coconut, sunflower, macadamia, and sweet almond. The nourishment in the Nourishing Lip Balm comes from the baobab, jojoba, and manketti oils alongside mango and shea butter.

Yet again, Juvia’s Place has blown me away with quality: the vibrance and pigmentation of the shadows paired with the delightful sensorial experience of the lip balms. Few brands are able to provide eye makeup with as intense of a color payoff, especially at an affordable price. Both kits are a gateway to gorgeous, festive holiday looks for spending socially-distanced time with family or friends.

Each holiday set retails for $26 on juviasplace.com, so move quickly, because they’ll sell out fast. While you can purchase each eye shadow palette individually for $15, currently only the Nourishing Lip Balm in Mango is available individually for $12, and the lip bundle with five of the balms retails for $50. You can also find Nubian Royalty and Nubian Glow in Ulta Beauty stores and on Ulta.com. (Use the Allure10 coupon code at check out and get 10 percent off.)