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Allow us to state the obvious: Nothing about 2020 was ordinary. We found ourselves battling a raging pandemic, fighting racial injustice in the streets, and electing a new president (along with the first female vice president) of the United States. Oh, and did we mention that most of our life — from business meetings to school, holidays, and weddings — was done over Zoom or Google Meets?
While we'd very much like to leave 2020 in the past (good riddance!), we also think it’s important to hit pause and focus on the moments that helped us cope with the dumpster fire that was last year. For instance, like us, you probably leaned into self-care more than ever, reaching for your favorite face mask to help get camera-ready or slathering on a luxurious body cream to wind down at the end of the day. Regardless of what your "me" moment was, you probably gravitated toward the same few products over and over again, right?
Well, now it's time for you to give those products some extra gratitude via the 2021 Readers' Choice Awards. While our editors power the Allure Best of Beauty Awards, with Readers' Choice, your voice — and your vote — is the most important. In the ballots below, you can pick the holy grail red lipstick you swiped on before virtual happy hours, the dry shampoo that kept attention away from your three-days-unwashed hair, and the mascara that made your lashes long and luscious above your face covering. Also, make sure to vote in our Clean category where every nominee meets the Allure Clean Standard.
Finally, in addition to choosing your most-cherished products, this year we've added a few new categories (out of necessity) including Best Hand Sanitizer, Best Hand Lotion, Best Lip Balm, and Best Steals. And in honor of Allure's 30th anniversary, we're giving a special shout-out to our beloved Readers' Choice Hall of Famers. Each has taken home the top prize more than 10 times! Talk about faithful favorites.
In May, we'll announce the Readers' Choice Award winners and each one will receive the coveted seal that you've come to trust in the (virtual) beauty aisle. This symbol is proof that the products were tried by tens of thousands of Allure fans and are truly as good as advertised.
That said, happy voting!
Polls close at 11:59 p.m. EST on March 15. Check back here for the full list of Readers' Choice Award winners this spring.