I knew about Diorshow mascara before I even wore mascara. And when I finally saved up enough of my allowance in high school, it was the first non-drugstore mascara I ever bought. Diorshow is one of the most recognizable, well-known beauty products in the world; when it launched in 2002, it was such a hit that retailers couldn't keep it in stock. "It's a great mascara," says makeup artist and Dior Makeup's creative director Peter Philips. "Before it launched, you couldn't find a brush that big. I would actually use a hair mascara that Dior sold back then, clean the product off of the wand, and use it to apply mascara to the lashes." But after 13 years, the popular lash-lengthener was in need of an update. "It's such an iconic product with a huge and loyal fan base, so I didn't want to change too much and disappoint them," says Philips. "I just wanted to answer some of the complaints we've had over the years—that it dried out fast in the tube and sometimes you got too much product on the wand." And to celebrate the new and improved formula, Philips went to work on an entirely new collection of makeup for the brand. Here, in an exclusive interview with Allure, Philips takes us through how he updated the classic mascara—and shares all of the details behind the new Diorshow line of products.
Can you give a little more detail on how you updated the Diorshow mascara?"Working with the innovation team, we came up with a new wiper system that has two different benefits: When you take the wand out of the tube, you get the perfect amount of product because the wiper removes any of the excess from the bristles. Then when you return the brush back into the tube, you don't push as much air inside, which helps the mascara stay fresh for longer. As for the formula, like I said, we didn't change much. It's the same exact base, but we added fibers so you get even richer, more beautiful-looking lashes. You'll notice that we also changed the packaging a little bit, but just to make it look sleeker and more professional. It's a product that was created to be used backstage at a runway show, so we wanted it to look that way."