In the burgeoning era of influencer beauty collaborations, knowing who truly has a say in what products they put their name on can be a tightly held industry secret. But the new HipDot x FacedByKareem Palette is all about transparency and teamwork.
In February, makeup artist Kareem Maliek Rogers, known as FacedByKareem to his 20,400 (and counting) Instagram followers, put together a proposal for a sunset-meets-neutral palette — down to the exact undertones, fonts, and shade names he wanted to include — and HipDot created it to a T.
"I put the shade name, what it meant to me, the undertone, like, slightly red, slightly golden, neutral but still have like a little bit of coolness to it. I made it very specific in the email," Rogers tells Allure. "By doing that, HipDot was able to develop that palette literally on the first try."
Of course, the story isn't as simple and straightforward as that.
Rogers decided to pitch the partnership after one of HipDot's palettes disappointed him. "I loved each and every palette up from HipDot until that specific one," he says. "I didn't expect that from a brand that I loved and worked with before." From there, Rogers wanted to help make a change within the brand instead of it becoming a part of cancel culture.
The neutrals weren't flattering Rogers' skin tone the way they should. He frustratingly paired the palette with others to make it work for him but wished for just one do-it-all palette from HipDot. "I definitely wanted multifunctional shades that will work for all complexions, and you can use it for whatever type of looks you like to create," Rogers explains.