One of the most heartening reactions to the outrage over recent and historically persistent violence toward Black people and the uplifting of the Black Lives Matter movement has been the spotlight shone on Black-owned brands. While shopping Black-owned businesses is only a fraction of the ways to show solidarity and support toward the Black community, it can make a major impact on the lives and livelihoods of their founders and employees. Case in point: Hyper Skin.
On Friday, June 5, Hyper Skin founder Desiree Verdejo shared a photo of herself along with a heartfelt caption about how the last week has impacted her personally and how it has impacted her business — a bittersweet combination.
"It's been a heavy week as a Black woman and an incredibly strange one as a Black founder. It's been a time of outward action and self-reflection for many as we think about what we can do to make our country more equal and just," Verdejo writes. "And of the many imbalances, there has been a huge focus followed by an outpouring of support on Black-owned businesses."
Verdejo goes on to announce that Hyper Skin has seen unprecedented sales this week as a result of being mentioned by a slew of publications, influencers, and other fans of the brand. "We're actually SOLD OUT of Hyper Clear through late-June but we encourage you to pre-order now."
Verdejo is referring to the brand's hero product, Hyper Clear Brightening Clearing Vitamin C Serum. It's a 15-percent vitamin C formula that promises to reduce the dark spots that can be left behind by breakouts while helping to prevent future breakouts. Its kojic acid, vitamin E, and fruit enzymes can take some of the credit for brightening and smoothing skin, too.
Along with gratitude, Verdejo expresses the need for change and support beyond the current push to shop Black-owned beauty brands. "Hyper Skin sits proudly alongside a countless number of thoughtful, investment-worthy, editorial, retail-ready Black-owned businesses and I am grateful that we are all currently receiving such support," she writes. "My hope now is that major industry players move past lists and social media posts and begin to act with depth and intention in a movement towards true diversity and economic equality. Let's Keep. This. Same. Energy."
Hyper Skin is one of several brands addressing and expressing thankfulness for the surge in support they've received in recent days. Juvia's Place, Oui the People, Black Girl Sunscreen and many more have taken to Instagram to share gratitude and hopes for the future.
Now, it's up to shoppers and industry influencers to continue supporting Black-owned beauty brands while pushing on a far greater scale for racial justice.
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