Lisa Rinna's career — as a TV star, model, talk show host, designer, author, and beloved Real Housewives cast member — has spanned three decades. And according to Rinna, her famous lips have been something of a supporting actor along the way. "My lips have had their own career," she tells Allure with a laugh.
Now she's taken on the role of beauty entrepreneur with the launch of Rinna Beauty, and they, the job of living testimony to the fact that Rinna knows her stuff when it comes to lips. Her line will debut with three kits — each of which includes lipstick, gloss, and liner — in neutral tones. ("I wanted to make it very simple," says Rinna. "There are so many ways to mix and match.") And if you're a RHOBH fan, you might just recognize a few of the shade names...
But lip products are just the tippy-top of the iceberg when it comes to Rinna's vision for her new line. We caught up with the self-proclaimed "lip pioneer" to chat inspiration, formulation, and what comes next.
ALLURE: Congratulations on the line! How long has it been in the works?
LISA RINNA: It's been in the works a long, long time. It was something that seemed like the perfect fit, [to] start a lip line. I first wanted to do it... I would say at least 10 years ago, maybe even more. I kept getting close to finding the right partner, the right cosmetic company to work with.
Every single time, it fell through. The deal didn't work. Something happened. And that was, like, five times. I'm not even kidding. I felt like, "Gosh, maybe I'm not supposed to do it. Maybe I'm supposed to concentrate on clothes." But in the back of my mind, I was like, "I'm not going to give up. I'm just not." I never take no for an answer, and here we are.
ALLURE: Have you always been big on trusting your gut?
LR: Yeah, I really am somebody who trusts their gut. I got pretty frustrated at times because it seems like a no brainer, me doing lips. Right?
ALLURE: Right. What made you want to create kits instead of individual products?