New Launches

Maude's New pH-Balanced Body Wash and Bubble Bath Is Exactly What Our Stressed Skin Needs

The intimacy and self-care brand's second body product, Wash No. 0, doubles as a bubble bath for even more relaxation.
A bottle of Maude Wash No. 0 sitting on an open palm on a light gray background
Courtesy of Daniela Spector for Maude

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If you've been searching for ways to unwind or generally cope with anxiety while being cooped up at home, intimacy and self-care brand Maude is lending a hand with its latest launch. Meet Wash No. 0, a pH-balanced, fragrance-free body wash that doubles as a relaxing bubble bath. 

This one product satisfies all preferences, whether you're team shower, team bath, or team both. Thanks to very mild, foaming surfactants (like coconut-derived sodium methyl cocoyl taurate), you can lather up for a quick rinse in the shower or pour a generous amount into your tub for a sudsy soak.

Courtesy of Daniela Spector for Maude

"As a company that stands for intimacy, and at the request of our customers, we started branching beyond the basics and into bath and body care to create a thoughtful and complete line of products for sexual wellness and setting the mood," Maude founder Éva Goicochea tells Allure. "Pre- and post-sex rituals are just as important as the act itself."

Maude Wash No. 0

Of course, there doesn't need to be any intimacy involved for you to indulge in a nice bath or shower. But ensuring your skin doesn't freak out in the process is important. That's where pH levels come into play. 

"Like every other organ in our body, skin performs its best within a narrow, ideal environment, especially when it comes to pH," Rachel Nazarian, a board-certified dermatologist in New York City, previously told Allure. When pH levels are too acidic or alkaline, it can prompt the growth of harmful bacteria, thus triggering inflammation and skin conditions such as acne, eczema, and rosacea

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But fret not: Wash No. 0 rings in at a solid pH of 5.5-6.5, which sticks close to skin's optimal pH of 5.5. Cosmetic chemist Ginger King confirms that this gentle formula is safe for all skin types, as well as daily use. It's packed with nourishing ingredients like omega-3 and 6 — which King says help to calm irritated skin — as well as moisturizing glycerin, and vitamins B3 (aka niacinamide), B5, C, and E. Once you step out of the shower or bath, you're left with skin that not only retains much-needed moisture but looks brighter and feels soft to the touch.

We don't know about you, but we're about two seconds away from running to the bathroom, lighting a candle, and diving straight into a well-deserved bath or shower with this non-fussy wash. When every day feels a bit humdrum and lacking variety, it's the little things — like a new self-care product — that gives us something to look forward to.

Get Wash No. 0 from maude.com for $22 starting September 24.

And check out some additional Maude products to turn your bathroom into a proper spa-like haven:

Maude Bath

Maude Oil No. 1

Maude Soak No. 1


In the mood to relax? Read on for more self-care options:


Now, watch Molly Burke take you through the first five and last five things she does every day:

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