Back in July, Morphe launched sub-brand Morphe 2 with the help of the sisters Charli and Dixie D'Amelio and a handful of dewy, low-key makeup staples. "We don't hide anything on TikTok, and this line feels very aligned with what we stand for," Dixie told Allure in an exclusive interview. "We want to show that blemishes and acne are OK. I love how natural, fun, glowy, and fresh Morphe 2 is." Well, the brand is about to make celebrating skin a little easier with Morphe 2 Skincare. Yes, Morphe is venturing into the world of skin care for the first time with five clean, vegan, cruelty-free products in tow.
"From a consumer and influencer lens, we've seen the trend shifting to natural makeup," Caroline Shin, director of influencer relations, tells Allure. "It was only natural that we move into skin care because of its a booming industry."
The pretty-in-pastel line, which has been in the works since 2019, falls under the Morphe 2 umbrella — instead of the core Morphe brand because each has different goals. "Morphe 2 is geared more toward the consumer who loves natural makeup and simplicity but with effective ingredients. They're more into light makeup that includes less of a process," Shin explains.
So the new skin-care products are the latest extensions of this philosophy. Morphe, on the other hand, "welcomes every beauty and makeup lover, but it's geared more toward artistry, color, and tools," she adds.
So what exactly can you expect from Morphe 2 Skincare? Foolproof staples for all skin types. You can kick off your skin-care routine with the Bubbly Fresh Gel-to-Foam Cleanser ($16). The lilac-pink jelly froths up when you rub it between wet hands. Float the bubbles over your skin to wash away the day without stripping away moisture with it. Aloe vera water and blue-green algae, which is "rich in detoxifying minerals," according to Jeannette Graf, a board-certified dermatologist in New York City, will make sure of it.