Olive & June's Cuticle Serum does its damndest to moisturize dry cuticles, but the formula isn't even the best part. It's also about how the serum gets to your cuticles, which involves a small tube with a foam tip. That foam saves the nails in question from imprecise droppers that end up leaking their contents all over your nails and subsequently over the phone, keyboard, magazine, or whatever else you happen to touch. With this serum stick (a 2019 Allure Best of Beauty Award) winner), the serum only sits where you want it. This is why it was so surprising to Olive & June founder Sarah Gibson Tuttle when she realized that customers were using the stick to coat the serum over their entire hands.
"It's so important that we listen and understand where the pain points are in our customers' journey in nails," Tuttle tells Allure. "When we saw our community was applying the Cuticle Serum all over their hands, it was pretty clear that we had to make a version that was formulated for your hands."
The good news (or maybe for Cuticle Serum stans, the bad news) is that Tuttle and a cosmetic chemist worked together on an all-new, hand-specific formula, based on the formula for a face serum. "The hands are exposed to all those environmental factors that we usually talk about in terms of facial skin, like sun and pollution," she says. "But most of us don't have an extensive hand-care routine, or any hand-care routine."