Though we're inclined to categorize past beauty trends by the decade in which they were popular (curtain bangs from the '70s, blush contour from the '80s, blue eye shadow from the '90s), in this day and age, every single year has its own defining beauty trends. Rapid advancements in technology and the lightning-fast spread of social media has led to an era when dozens of nail, hair, and makeup trends pop up every single week. The same can surely be said for cosmetic procedures: Thanks to its versatility, Botox's popularity continues to skyrocket year after year, whereas injectable fillers and other lip augmentation procedures have seen seeing steady increases since a massive boom in 2015, according to data from the American Society of Plastic Surgeons. Those are just two noninvasive options in an always-expanding world of plastic surgery.
We asked board-certified dermatologists and plastic surgeons to predict which trends and technologies will sprout in 2020, and unsurprisingly, celebrities have inspired a lot of them. In short: Prepare yourselves for even more fillers, smoother complexions, and a lot more young people waiting around your dermatologist's office.
Ava Shamban, a dermatologist based in Los Angeles, says with unwavering confidence that filler for the jawline will be the most popular procedure for the year. "The jawline is a big thing," she tells Allure. Dendy Engleman, a fellow dermatologist in New York City, agrees. "Everyone is so hyperaware of every angle when we're taking so many more images of ourselves," she says.
Think of the jawline as a grade-school geometry assignment: From the side profile, the outline of the hairline all the way down to the tip of the chin creates an obtuse angle. Based on facial symmetry and what clients request most, Shamban says the most visually appealing angle for women's jawlines specifically is about 125 degrees (she offers Rihanna and Angelina Jolie as examples).
To mimic that, Shamban has been using a filler called Radiesse (for which she just completed a trial study), a synthetic calcium complex that feels a lot more like bone than your typical hyaluronic acid injectable. During the procedure, she fills out the back of a client's jaw to achieve their desired angle and visually separate the jaw from the neck. There's little to no downtime, but swelling and soreness can endure around the injection site the day of the procedure.
New York City dermatologist Patricia Wexler notes several rapidly-evolving technologies for Botox administration. "I believe 2020 will bring the 'Botox facial' into common use," she says. "Using a botulinum toxin with microneedling with a dilute toxin given superficially will give the skin a smooth and radiant appearance rather than the usual paralytic effect."