My skin is like a drooling dog waiting for a treat whenever I pull the Tatcha The Dewy Serum out of my bathroom's medicine cabinet. After a long night of sleeping in an arid, radiator-heated room, the milky, floral serum replaces all the moisture that was sucked out of it like dehydration never even happened.
Wait, I should probably back up for a second. I just buried some major news in there: Tatcha is about to add a serum to its beloved Dewy lineup. Although it's not launching until Tuesday, December 22, Allure got exclusive details on The Dewy Serum.
After three years in the making, The Dewy Serum joins the Mario Dedivanovic-inspired The Dewy Cream, which even Selena Gomez swears by, as well as the Kim Kardashian-approved Skin Mist and the ultra-thin sheet mask.
The prior Dewy launches give complexions an instant glassy (or even dolphin skin) effect with the help of Tatcha's proprietary Hadasei-3 complex, which features antioxidant-rich Japanese rice, algae, and green tea extracts. All are double-fermented to unlock their fullest potential of benefits, Sparacio says.
The serum, on the other hand, works behind the scenes to maintain that enviable my-skin-is-so-hydrated-it-looks-wet look. Out of all the Dewy products, the new serum packs the highest concentration of the complex — 73 percent to be exact, compared to 13.4 in The Dewy Cream, Rose Sparacio, Tatcha's vice president of product innovation, tells Allure.