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eye shadow

EYE DAZZLE

Josephine Cosmetics Eye Dazzle

It's perfect for when I need to do eyeshadow in less than five minutes.

I'LL BE THERE FOR YOU

This Affordable Friends Makeup Line Will Transport You to the '90s

If it hasn't been your day, your week, your month, or even your year, let Revolution Beauty fix that.

CELEBRITY BEAUTY

Victoria Beckham's 9-Year-Old Daughter Gave Her the Prettiest Daytime Smoky Eye 

And with brand-new products from Victoria Beckham Beauty to boot. 

Act Fast

Tarte Is Selling Custom Makeup Kits Worth $200 for Just $63

But you have to act fast.

Colourpop Is Launching a Baby Yoda Eye Shadow Palette and Try It, You Must

May the force be with you and your cut crease.

SEND NUDES

Huda Beauty’s Naughty Nude Palette Includes a Brand-New Eye Shadow Formula

Huda Kattan spent two years on the formulation for her second nude palette. I got to try it before anyone else. 

RED CARPET BEAUTY

Doja Cat Debuted Pumpkin Spice-Colored Hair and Makeup at the Billboard Music Awards 

The "Say So" singer's monochrome beauty look is giving us major fall glamour vibes. 

THE BIG 40

Kim Kardashian Reveals Every Product in Her 40th Birthday Makeup Collection

A mix of playful brights and cool neutrals, Kim's latest KKW Beauty release is an opalescent dream.

MONOCHROMATIC MAKEUP

Kylie Jenner Wore a Monochromatic Peach Makeup Look to Cardi B's Birthday Party

The dreamy makeup matched her peach mini dress perfectly. 

NEW LAUNCHES

Anastasia Beverly Hills’ Mini Version of the Soft Glam Palette Has All the Right Shades

I tried the second iteration of the brand’s bestselling palette — and it might just be my new favorite.

HOTTER THAN HELL

HipDot’s New Tapatío Makeup Collection Is Almost Too Hot to Handle

Yes, there are lip glosses shaped like tiny hot sauce bottles.

BEST OF BEAUTY 2020

Coloured Raine Single Eyeshadow

I am especially in love with the green hues the brand has.

THIS IS HALLOWEEN

What's This? An Official Nightmare Before Christmas Makeup Line Has Arrived

Here's where to buy Revolution Beauty's affordable, 11-piece collection.

SPELLBOUND

Colourpop Cosmetics’ Hocus Pocus Makeup Collection Will Put a Spell on You

This 12-piece line is the perfect way for Halloween lovers to ring in the spooky season.

THROWBACKS

Reese Witherspoon's 1996 Selfie Shows Just How Far Eyebrows Have Come

She was such a trend queen with her thin brows, blue eye shadow, and dark lip line.

Ready, Set, Gomez

Watch Selena Gomez's 10-Minute Rare Beauty Makeup Routine

She shows us how she uses her favorite products from her new brand, plus the few other non-Rare products she still uses regularly.

Super Mario

Mario Dedivanovic's Makeup Line Is Officially on Its Way

The beloved makeup artist shared every product for the first time, exclusively with Allure

BEST OF BEAUTY 2020

Kosas 10-Second Eyeshadow

The liquid eye shadow formula lets you create stunning looks in less than a minute. 

NEON INSPO

Kylie Jenner Just Gave Her Signature Black Winged Liner a Neon Yellow Twist

The makeup mogul's colorful two-toned eyeliner makes a seriously cool statement. 

HAUS OF GAGA

Lady Gaga's "911" Video Features 6 Epic Makeup Moments

Makeup artist Sarah Tanno reveals every product she used for these high-impact looks.