eye shadow palette

The company launched its Try On function early last year for lips, and now you can test hundreds of eye shadows using the feature. 

And we got a look at every single Tom Nook-approved eye shadow, lip crayon, and blush in the line. 

Fashion designer Harris Reed teamed up with the brand on their first beauty collab. 

The band collaborated with HipDot on a collection inspired by their best album of all time.

Just in time for the holidays, Juvia’s Place has launched its Nubian Royal and Nubian Glow Holiday Collections, each featuring a six-pan eye shadow palette and two lip balms. Editorial assistant Gabi Thorne shares why she loves these products, plus two festive looks you can achieve with them.

Huda Kattan spent two years on the formulation for her second nude palette. I got to try it before anyone else. 

Luv Betsey is as colorful and sparkly as the designer herself.

I tried the second iteration of the brand’s bestselling palette — and it might just be my new favorite.

Here's where to buy Revolution Beauty's affordable, 11-piece collection.

The beloved makeup artist shared every product for the first time, exclusively with Allure. 

Makeup artist Sarah Tanno reveals every product she used for these high-impact looks.

Take it from a long-running Lorac stan: eye shadow just doesn't get better than this.

Here's how you can snag the brand's new and very limited release.

The brand has included so much more in this year's collaboration.

FacedByKareem tells Allure how he pitched the brand his ultimate palette during a difficult time in his life and came out of the experience victorious. 

Here's everything you need to know about the retro collection.

The undereye masks, nail stickers, and lipsticks will definitely put a smile on your face.