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Foundation

Flawless

Why I Replaced My Foundation With a Color-Correcting Moisturizer

It's worth every bit of the hype you've heard on TikTok.

CUSHION FOR THE PUSHIN'

This New Cushion Is for People Who Hate Wearing Foundation

How Michelle Phan created a cushion compact with a better-than-usual shade range and SPF 50 that doesn’t leave a white cast. 

Act Fast

Tarte Is Selling Custom Makeup Kits Worth $200 for Just $63

But you have to act fast.

NEW LAUNCHES

Huda Beauty's New Foundation Stick Makes My Face Look Filtered

The new #FauxFilter format is a formula that even full-coverage foundation haters like me can get on board with.

Making Changes

Orcé Cosmetics Wants to Change How Asian Women Are Represented in Beauty 

Yu-Chen Shih chatted with Allure to share the ethos of her foundation line and Orcé's new charity initiative. 

Ready, Set, Gomez

Watch Selena Gomez's 10-Minute Rare Beauty Makeup Routine

She shows us how she uses her favorite products from her new brand, plus the few other non-Rare products she still uses regularly.

Swatch Party

Pat McGrath Is About to Launch the Ultimate Foundation System

Prepare yourself for these three steps to runway skin.

BEST OF BEAUTY 2020

Why Everyone Is So Obsessed With the Beautyblender Original Makeup Sponge

It's won so many awards it's hard to keep track. 

beauty for all

Uoma Beauty Is the Inclusive Beauty Brand Doing Things Differently

Founder Sharon Chuter talks to Allure about what inclusivity in beauty really means.

BEAUTY REVIEW

Ilia Beauty Super Serum Skin Tint

It's made my life so much easier in these trying times.

MAKEUP-MATCHING MASKS

These Nude Face Masks Perfectly Match Fenty Beauty Foundation Shades

Designer Shami Oshun wanted to make it easier for her customers to pick a mask that works with their skin tone.

THE ART OF POLITICS

The Makeup Artist Who's Been Working With Presidential Candidates for 30 Years

Kriss Blevens has powdered every presidential hopeful who’s set foot in New Hampshire — which is to say, all of them. 

HIGH FIDELITY

Exa Makes the Best Clean Foundation We've Ever Tried

Three beauty editors put Credo Beauty's new brand to the test.

RARE NEWNESS

I Tried Everything in Selena Gomez's Rare Beauty Line

…before anyone else.

MELANIN-RICH

We Asked Black Makeup Artists to Share Their Best Foundation Tips

And whoa, did they deliver.