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fragrance

Prime Time

This Fragrance Channels My Every Scent Mood

The Maya Base Perfume Oil hits different every time I wear it.

Allure Beauty Box

Rebecca Minkoff's New Perfume is the Reset I Need Right Now 

It reminds me that today doesn't have to be the same as yesterday

Floral Fix

Floral Street Discovery Set

A fragrance sampler set that makes it easy to sniff out your favorites before committing.

Allure Beauty Box

The Newest Flowerbomb Fragrance Is All Kinds of Sexy In a Bottle

The latest addition to Viktor & Rolf's iconic fragrance family has just the right mix of mystery and sexiness. 

SNIFF SNIFF

The Weird World of Olfactory Training

Some COVID-19 patients are turning to this niche practice to combat one of the disease's long-term effects: the loss of smell.

BETTER TOGETHER

Ciara and Russell Wilson: The Fragrance Industry's New Power Couple

The duo opens up to Allure about the story behind their duo of refreshing and musky scents.

MY BEAUTY RITUAL

The Comedian With an Ultra-Minimalist Skin-Care Routine

Elsa Majimbo says water is the key to her perfect skin in more ways than one.

THEY'RE JUST LIKE US

Zoë Kravitz Misses Getting Ready Just as Much as You Do

The actor reveals to Allure the no-makeup makeup routine she's perfected while staying at home.

LOUBIWORLD

Christian Louboutin Turned His Red-Bottom Shoes Into a Fragrance Line

The designer tells us all about the "dream worlds" that inspired his new collection, Loubiworld.

FUTURE OF BEAUTY

How Perfumers Are Using Artificial Intelligence to Make Fragrance

Consider this the future of perfume as we know it.

Candle Collab

Byredo and Ikea Just Dropped an Affordable Candle Collab

Here's how to shop the most unexpected beauty collab of 2020.

HUSTON, WE HAVE AN ICON

Anjelica Huston Really Misses Her Bangs

The legendary actress on why she'll never stray from her iconic hairstyle.

Charmed, I'm sure

Avon Is Launching a $1,200 Perfume

The peacock-shaped bottle is gold-plated and embellished with Swarovski crystals, naturally.