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korean beauty

K-Pop Star Signs

The Boyz Reveal How Closely They Align With Their Star Signs 

The rising K-pop group breaks down each member's defining traits in an exclusive Allure interview. 

Seoul Skin

I Went to Seoul and Got Over 300 Injections in My Face for Glass Skin 

All in the pursuit of a smoother, brighter complexion. 

Flawless

Why I Replaced My Foundation With a Color-Correcting Moisturizer

It's worth every bit of the hype you've heard on TikTok.

November Beauty Box Pick

Neogen Dermalogy Real Ferment Micro Essence

It's like a hangover-free sake bomb for your face.

Chok-Chok Deals

Amazon Prime Day 2020: Korean Beauty Products Are Up to 60% Off

Cleansers, essences, and sheet masks — oh my!

K-BEAUTY GOODNESS

Soko Glam Is Having a Sale on Its Award-Winning K-Beauty Products 

Don't miss your chance to score its ten winners for less this month.

K-Pop Beauty Talk

SuperM Explains Why They Keep Wearing Mismatched Colored Contacts

The K-pop supergroup also revealed the hairstyles they used to regret. 

Pop Icons Only

The Sweetest Beauty Moments From Blackpink and Selena Gomez’s “Ice Cream” Music Video

They’re serving up scoops of dreamy makeup and hair looks.

Less Plastic, More Good

This Wildly Popular K-Beauty Serum Is Sold Every 5 Seconds

And now its packaging is made with 52 percent less plastic.

K-Pop Beauty Talk

4 Liner Looks From Somi's "What You Waiting For" Video I Want to Try ASAP

When you see the K-pop star's silver glitter wings, you'll understand. 

K-Pop Beauty Talk

5 Secrets Behind the Most Beloved Makeup Moments from Blackpink’s "How You Like That"

Find out why Jennie's blue gem look was almost completely different. 

Let's Bounce

Mochi Skin Is the Matte Version of Glass Skin 

Dermatologists in Korea and America share exactly what to do to achieve a bouncy-yet-firm complexion. 

K-Pop Beauty Talk

How GFriend Reinvented Themselves Through Beauty

The K-pop girl group shares how they experimented with edgy hair and makeup choices to take their aesthetic from youthful to mystical. 

Seoul Selection

The K-Beauty Brand Making Makeup More Accessible to All 

Hince is taking over Seoul and taking down Korea's standard makeup trends. 

K-Pop Beauty Talk

K-Pop Star Sunmi Has Gone Through 5 Bottles of This Korean Toner 

Sadly, there's a catch.