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korean beauty products

K-Pop Star Signs

The Boyz Reveal How Closely They Align With Their Star Signs 

The rising K-pop group breaks down each member's defining traits in an exclusive Allure interview. 

K-BEAUTY GOODNESS

Soko Glam Is Having a Sale on Its Award-Winning K-Beauty Products 

Don't miss your chance to score its ten winners for less this month.

Let's Bounce

Mochi Skin Is the Matte Version of Glass Skin 

Dermatologists in Korea and America share exactly what to do to achieve a bouncy-yet-firm complexion. 

Seoul Selection

The K-Beauty Brand Making Makeup More Accessible to All 

Hince is taking over Seoul and taking down Korea's standard makeup trends. 

K-Pop Beauty Talk

K-Pop Star Sunmi Has Gone Through 5 Bottles of This Korean Toner 

Sadly, there's a catch. 

IT'S TROLL TIME

Here's Everything You Need to Know About the Crème Shop and Trolls Collection

The makeup and skin-care brand launched nine new products inspired by the movie. 

OH BOY!

Innisfree Is Launching a Disney Collection — But There's a Catch

The K-beauty brand's latest limited-edition Disney collab is a collector must-have.

Product Review

Belif Hungarian Water Essence

A Korean essence made with rosemary to prep and hydrate skin

Allure Beauty Box

Belif Hungarian Water Essence

A Korean essence made with rosemary to prep and hydrate skin