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makeup

BEAUTY HYBRIDS

Lorac Created a Dewy Makeup Primer That Doubles as a Moisturizer

After 25 years of creating classic color cosmetics, the brand is delving into the skin-care world with the Dewy Canvas Skin Prep.

HIGH BROW

Anastasia's New App Can Help Shape, Groom, and Fill Brows From Home

Can't make an in-person appointment with a professional? ABH’s educational new app has you covered with extensive augmented-reality features.

KEEPING IT SIMPLE

Sadie Sink Takes the Same Less-Is-More Approach to Beauty As Her Stranger Things Character

They undoubtedly share a love for the minimal when it comes to hair, makeup, and skin care.

COVID-19

Should We Be Sanitizing Our Beauty Products Now?

Experts explain how long germs can survive on your products' surfaces.

PORES? WHERE?

I Tried the New L'Oréal Paris Infallible Powder Foundation That Went Viral on TikTok

After being sold out literally everywhere, I decided to give the $12 powder foundation a try — and let's just say, I was impressed.

KEEPING UP WITH THE KARDASHIANS

Kris Jenner Might Be Launching a Beauty Brand

Countless celebrities have created their own products or brands in the past year — but Jenner's potential venture is practically guaranteed to succeed regardless.

RISE AND SHINE

Joah Beauty's Tinted Luminizer Stick Is the Only Thing Making Me Look Awake Anymore

I'm too tired to apply foundation every day, but this affordable, lightweight, and dewy stick formula lets me fake a full makeup look in just a few seconds. 

MAKEUP THAT SLAPS

Halsey's About-Face Shadowsticks Put the Fun Back Into Makeup

The musician’s makeup line has me reverting back to my 2012 Tumblr phase.

SHINY PRETTY THINGS

This Gorgeous Ring Doubles as a Tiny Palette for Your Makeup and Nail Polish

Nail artist Betina Goldstein was sick of throwing away her palettes and tools when they got worn down. Then she created a gorgeous, luxe, and wearable alternative.

THEY'RE REAL

Why Benefit They're Real! Magnet Mascara Instantly Became My All-Time Favorite

It only took me one use to be convinced of its scientific genius.

TikTok Time

No Hands Needed for Gabe Adams' Incredible TikTok Beauty Tutorials

The 22-year-old TikTok star shares how creating colorful eye looks has helped him accept and celebrate exactly who he is.

TikTok Is Obsessed With the Laneige Layering Lip Bar

Why do an elaborate multi-step routine when you can just use this moisturizing alternative to get gradient lips?

BLOCKBUSTER BEAUTY (LITERALLY)

Hot Topic's Blockbuster Eye Shadow Palette Has Me Crying Nostalgic Tears

These 12 vibrant matte shades take me back to browsing those blue and yellow aisles for the perfect VHS. 

30TH ANNIVERSARY

Allure Has Been Changing Beauty Journalism for 30 Years

A look back at our most groundbreaking covers, spreads, and articles.

Dew as Danessa Does

You Can Finally Shop Danessa Myricks Beauty at Sephora

Including 30 shades of Colorfix.