makeup
Lorac Created a Dewy Makeup Primer That Doubles as a Moisturizer
After 25 years of creating classic color cosmetics, the brand is delving into the skin-care world with the Dewy Canvas Skin Prep.
By Leah Prinzivalli
Anastasia's New App Can Help Shape, Groom, and Fill Brows From Home
Can't make an in-person appointment with a professional? ABH’s educational new app has you covered with extensive augmented-reality features.
By Nicola Dall'Asen
Sadie Sink Takes the Same Less-Is-More Approach to Beauty As Her Stranger Things Character
They undoubtedly share a love for the minimal when it comes to hair, makeup, and skin care.
By Nicola Dall'Asen
The Most Exciting New Makeup Releases Arriving in March
Here's your guide to every enticing March makeup launch coming to market, including press-on nails that fit even better than ever.
By Sarah Han
These Are Allure Editors' Favorite New Beauty Products
See what our editors can't get enough of this week.
By Allure Editors
The 9 Best Body Foundations to Cover Basically Anything
Putting pantyhose out of business one application at a time.
By Talia Gutierrez
These Are Allure Editors' Favorite New Beauty Products for February 2021
See what our editors can't get enough of this month.
By Allure Editors
Should We Be Sanitizing Our Beauty Products Now?
Experts explain how long germs can survive on your products' surfaces.
By Angela Trakoshis
I Tried the New L'Oréal Paris Infallible Powder Foundation That Went Viral on TikTok
After being sold out literally everywhere, I decided to give the $12 powder foundation a try — and let's just say, I was impressed.
By Angela Trakoshis
Kris Jenner Might Be Launching a Beauty Brand
Countless celebrities have created their own products or brands in the past year — but Jenner's potential venture is practically guaranteed to succeed regardless.
By Nicola Dall'Asen
The Most Exciting New Makeup Releases Arriving in February
Here's your guide to every exciting February makeup launch coming to market.
By Sarah Han
Joah Beauty's Tinted Luminizer Stick Is the Only Thing Making Me Look Awake Anymore
I'm too tired to apply foundation every day, but this affordable, lightweight, and dewy stick formula lets me fake a full makeup look in just a few seconds.
By Nicola Dall'Asen
Halsey's About-Face Shadowsticks Put the Fun Back Into Makeup
The musician’s makeup line has me reverting back to my 2012 Tumblr phase.
By Nicola Dall'Asen
This Gorgeous Ring Doubles as a Tiny Palette for Your Makeup and Nail Polish
Nail artist Betina Goldstein was sick of throwing away her palettes and tools when they got worn down. Then she created a gorgeous, luxe, and wearable alternative.
By Nicola Dall'Asen
Why Benefit They're Real! Magnet Mascara Instantly Became My All-Time Favorite
It only took me one use to be convinced of its scientific genius.
By Nicola Dall'Asen
No Hands Needed for Gabe Adams' Incredible TikTok Beauty Tutorials
The 22-year-old TikTok star shares how creating colorful eye looks has helped him accept and celebrate exactly who he is.
By Devon Abelman
TikTok Is Obsessed With the Laneige Layering Lip Bar
Why do an elaborate multi-step routine when you can just use this moisturizing alternative to get gradient lips?
By Nicola Dall'Asen
Hot Topic's Blockbuster Eye Shadow Palette Has Me Crying Nostalgic Tears
These 12 vibrant matte shades take me back to browsing those blue and yellow aisles for the perfect VHS.
By Nicola Dall'Asen
Allure Has Been Changing Beauty Journalism for 30 Years
A look back at our most groundbreaking covers, spreads, and articles.
By Allure Editors
You Can Finally Shop Danessa Myricks Beauty at Sephora
Including 30 shades of Colorfix.
By Sarah Han