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new makeup

DON'T BE A GRINCH

Kylie Jenner's Grinch-Themed Holiday Makeup Collection Confuses and Thrills Me

On the next episode of "Keeping Up With the Whos in Whoville…"

NEW LAUNCHES

Tarte Fans Inspired a New Shape Tape Concealer for Dry Skin Types

Customers asked and the cosmetics company answered with an all-new formula.

get glowing

Bobbi Brown Makes Her Triumphant Return to Makeup With Jones Road

The legendary makeup artist tells Allure all about her new venture.

Colourpop Is Launching a Baby Yoda Eye Shadow Palette and Try It, You Must

May the force be with you and your cut crease.

NEW LAUNCHES

Huda Beauty's New Foundation Stick Makes My Face Look Filtered

The new #FauxFilter format is a formula that even full-coverage foundation haters like me can get on board with.

HOTTER THAN HELL

HipDot’s New Tapatío Makeup Collection Is Almost Too Hot to Handle

Yes, there are lip glosses shaped like tiny hot sauce bottles.

SPELLBOUND

Colourpop Cosmetics’ Hocus Pocus Makeup Collection Will Put a Spell on You

This 12-piece line is the perfect way for Halloween lovers to ring in the spooky season.

MY ENDLESS LOVE

Lorac Combined All of Its Best Eye Palettes Into One for Its 25 Anniversary

Take it from a long-running Lorac stan: eye shadow just doesn't get better than this.

HEALTHY OBSESSIONS

Huda Beauty's Haze Obsessions Collection Could Start Its Very Own Beauty Trend

Get ready to be seeing "haze eyes" all fall long, thanks to this line of dusky, muted eye shadow shades. 

LOVE AT FIRST SWATCH

Dior's Revamped Diorshow Eye Shadow Palettes Truly Are the Height of Luxury

These easy-to-use palettes and their new formula make me feel like a professional with zero effort.

NO SUN NO PROBLEM

This Creamy Bronzing Stick Gives My Skin a Serious Glow With Zero Effort

It's quickly become one of my favorite multi-use products, ever. 

DRAWING THE LINE

Haus Laboratories Eye-Dentify Eyeliners Are Perfect for Self-Expression

Here's everything you need to know about the formula, which has taken two years to perfect.

NEW LAUNCHES

Charli & Dixie D’Amelio’s First Makeup Collab Has Arrived

And all the products are extra easy to apply.

Stay Happy and Makeup

Ciaté London and SmileyWorld’s New Emoji-Filled Collection Sparks Joy

The undereye masks, nail stickers, and lipsticks will definitely put a smile on your face.