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30TH ANNIVERSARY

How Breast Implants Have Changed in the Last 30 Years

A brief history of the most popular cosmetic surgery in the U.S.

STRIKE A POSE

The Evolution of the Selfie

Throughout time, we have compiled and maintained digital archives of the way we live — and the way we look. 

THE SHIFT

The Evolution of Popular Brow Shapes

A look back at the ups and downs of eyebrow trends over the last 30 years. 

RACHEL-RAMA

"The Rachel" Is the Best Worst Haircut I've Had

The '90s style ultimately wasn't for me, but it kickstarted my journey to beauty selfhood.

ALLURE 30

Michelle Phan on Influence (and How to Use It)

The original vlogger has been envisioning the future of the beauty industry for decades. So we asked her: What’s next?

30TH ANNIVERSARY

How Tattoos Have Evolved in the Last 30 Years

A look back, starting with the '90s.

30TH ANNIVERSARY

The Past, Present, and Future of Shopping

From department store windows to Amazon tabs, everything about how humans consume material goods has changed. But the question remains: Have we?

The Wild History of Botox

Your favorite injectable, as chronicled by your favorite beauty magazine.

OPEN WIDE

The Crest of the Whitestrip

What won't people do for brighter teeth? If the limit exists, we're not even close.

30TH ANNIVERSARY

Allure Has Been Changing Beauty Journalism for 30 Years

A look back at our most groundbreaking covers, spreads, and articles.

30TH ANNIVERSARY

How MAC Viva Glam Pioneered the Concept of Beauty Collabs

And raised over half a billion dollars for those living with HIV/AIDS.

TAKING COVER

The Rise of Sunscreen in the United States

A brief history of how we finally learned to prioritize SPF. 

ALLURE'S 30TH

Veronica Webb on the Revlon Ad That Changed It All

The model's legacy, in her own words.

30TH ANNIVERSARY

Linda Wells: We Are Living in the Golden Age of Beauty

Allure's founding editor explores the personal side of the age-old struggle to see and be seen and, after decades of reporting, finds cause for celebration.

30TH ANNIVERSARY

The CROWN Act Makes Our Hair Just as Protected as Race, Sex, and Religious Beliefs

Unfortunately, it can't stop your co-workers from commenting on your "new" hair.

30TH ANNIVERSARY

A Place of Refuge 

From the March 2011 issue of Allure: When poverty and disaster threaten their basic humanity, some women in Haiti find courage in the redemptive power of beauty.

30TH ANNIVERSARY

The Road to Rapture

From the February 2003 issue of Allure: When everything in her life went haywire, one woman turned to yoga and discovered beauty within herself.

Replay

Key of SHINee Never Thought He'd Still Be a K-Pop Star at 30

His parents wanted him to study medicine. Instead, he studied dance. In his own words, SHINee’s Key reflects on how his technicolor dream of pop stardom came true.

30TH ANNIVERSARY

How Clean Beauty Went from Crunchy to Cool

It grew (and grew and grew) faster than you can say, "paraben-free." Now it's on track to reach $22 billion by 2024.