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How Breast Implants Have Changed in the Last 30 Years
A brief history of the most popular cosmetic surgery in the U.S.
By Paige Stables
26 Cool Hair Clips and Barrettes for Every Style and Texture
Nineties claw clips and neon bobby pins are just two of the cute and functional ways to level up your hairstyle this spring.
By Rebecca Norris, Talia Gutierrez, and Nykia Spradley
The Evolution of the Selfie
Throughout time, we have compiled and maintained digital archives of the way we live — and the way we look.
The Evolution of Popular Brow Shapes
A look back at the ups and downs of eyebrow trends over the last 30 years.
By Paige Stables
"The Rachel" Is the Best Worst Haircut I've Had
The '90s style ultimately wasn't for me, but it kickstarted my journey to beauty selfhood.
By Patricia Alfonso Tortolani
Michelle Phan on Influence (and How to Use It)
The original vlogger has been envisioning the future of the beauty industry for decades. So we asked her: What’s next?
By Brennan Kilbane
How Tattoos Have Evolved in the Last 30 Years
A look back, starting with the '90s.
By Paige Stables
The Past, Present, and Future of Shopping
From department store windows to Amazon tabs, everything about how humans consume material goods has changed. But the question remains: Have we?
By Brennan Kilbane
The Wild History of Botox
Your favorite injectable, as chronicled by your favorite beauty magazine.
By Allure Staff
The Crest of the Whitestrip
What won't people do for brighter teeth? If the limit exists, we're not even close.
By Brennan Kilbane
Allure Has Been Changing Beauty Journalism for 30 Years
A look back at our most groundbreaking covers, spreads, and articles.
By Allure Editors
How MAC Viva Glam Pioneered the Concept of Beauty Collabs
And raised over half a billion dollars for those living with HIV/AIDS.
By Paige Stables and Brennan Kilbane
The Rise of Sunscreen in the United States
A brief history of how we finally learned to prioritize SPF.
By Paige Stables
Veronica Webb on the Revlon Ad That Changed It All
The model's legacy, in her own words.
By Darian Symoné Harvin
Photography by Katie McCurdy
Linda Wells: We Are Living in the Golden Age of Beauty
Allure's founding editor explores the personal side of the age-old struggle to see and be seen and, after decades of reporting, finds cause for celebration.
By Linda Wells
The CROWN Act Makes Our Hair Just as Protected as Race, Sex, and Religious Beliefs
Unfortunately, it can't stop your co-workers from commenting on your "new" hair.
By Jessica Cruel
A Place of Refuge
From the March 2011 issue of Allure: When poverty and disaster threaten their basic humanity, some women in Haiti find courage in the redemptive power of beauty.
By Edwidge Danticat
The Road to Rapture
From the February 2003 issue of Allure: When everything in her life went haywire, one woman turned to yoga and discovered beauty within herself.
By Elizabeth Gilbert
Key of SHINee Never Thought He'd Still Be a K-Pop Star at 30
His parents wanted him to study medicine. Instead, he studied dance. In his own words, SHINee’s Key reflects on how his technicolor dream of pop stardom came true.
By Devon Abelman
How Clean Beauty Went from Crunchy to Cool
It grew (and grew and grew) faster than you can say, "paraben-free." Now it's on track to reach $22 billion by 2024.
By Paige Stables