review
Lorac Created a Dewy Makeup Primer That Doubles as a Moisturizer
After 25 years of creating classic color cosmetics, the brand is delving into the skin-care world with the Dewy Canvas Skin Prep.
By Leah Prinzivalli
Joah Beauty's Tinted Luminizer Stick Is the Only Thing Making Me Look Awake Anymore
I'm too tired to apply foundation every day, but this affordable, lightweight, and dewy stick formula lets me fake a full makeup look in just a few seconds.
By Nicola Dall'Asen
Jones Road's New Skin-Care Products Made Me So Freakin' Dewy
Bobbi Brown's new makeup brand is no longer just a makeup brand.
By Marci Robin
Hollywood's Hairstylist Chris Appleton Is Launching His First Product With Color Wow
Allure has exclusive details on the innovative formula, which was made for all hair types.
By Paige Stables
Why Benefit They're Real! Magnet Mascara Instantly Became My All-Time Favorite
It only took me one use to be convinced of its scientific genius.
By Nicola Dall'Asen
I Tried the Frozen Moisturizer That Beauty TikTok Is Obsessed With
After seeing the Vue De Pulang Frozen Cream go viral on the app, I had to put the icy treatment to the test.
By Angela Trakoshis
Victoria Beckham Beauty's Future Lash Mascara Answered My Hooded Eyelids Prayers
The highly anticipated mascara created by no other than Mrs. Beckham herself, easily washes away with warm water, while living up to its smudge-proof claim.
By Talia Gutierrez
I Tried U Beauty Resurfacing Compound and Now I'm One Step Closer to My Glass-Skin Goals
This multitasking active-packed serum launched on a Friday and sold out by Monday. Now I get why.
By Nykia Spradley
We Tried Ouai’s First Product Specifically for Curly Hair
See what this new launch looks like on three different curl types.
By Marci Robin
Sephora Collection's Best Skin Ever Liquid Foundation Lives Up to Its Name
This lightweight, gel-like foundation uses the power of skin-care science to deliver an undetectable finish.
By Nicola Dall'Asen
Living Proof's Curl Collection Is Worth the Investment
The fan-favorite brand just launched a line for all curl types — and we tried it.
By Jihan Forbes
Fenty Beauty's New Foundation Changed My Mind About Powder Formulas
I typically prefer a dewy finish, but this stuff has made me a believer.
By Jihan Forbes
Baseblue Mini Airsponge Full Coverage
This sponge is like a 5-in-1 tool, perfect for makeup lovers who travel.
By Jessica Cruel
My Toenails Are Eternally Grateful for ManiMe’s Gel Nail Stickers
These stickers are my new favorite way to keep my toes painted.
By Gabi Thorne
This Is the Most Hydrating Lipstick I've Ever Tried
My perpetually dry lips have finally met their makeup match.
By Kara McGrath
Anastasia's New Eyebrow Wax Delivers Soap Brows Without the Soap
Brow Freeze offers a stronghold solution.
By Nicola Dall'Asen
This Gel Cleanser Is the Best Face Wash I've Ever Tried
I'll buy it forever, folks, and I'm here to tell you why.
By Kaleigh Fasanella
These Caffeine-Spiked Eye Patches Soften My Fine Lines in 15 Minutes Flat
I'll always keep them in my skin-care collection.
By Kaleigh Fasanella